http://www.digitaljournal.com/business/small+business/restaurant-totally-owns-sexist-reviewer-in-the-best-way-ever/article/393938

Restaurant totally owns sexist reviewer in the best way ever

Posted Jul 31, 2014 by Megan Hamilton
The owner of a popular Portland restaurant offered a side of smackdown to a sexist reviewer who had dropped his pearls of witless-dom on Yelp by making a cheap joke about abortion.
The reviewer dropped this particularly odious bombshell, under the photo:
Sexist remarks made by reviewer in Yelp spurs positive change.
Sexist remarks made by reviewer in Yelp spurs positive change.
Screenshot
EastBurn's owner, Mike Bender had this reply for the clueless reviewer, via Eater.com:
"5 stars to you Lee M. for making an example of how this kind of disrespect towards women is shameful and not at all funny. Yes, our grilled cheese is only $5 and was kindly listed as one of the top 25 in the country by Food and Wine Magazine. As a thank you for spotlighting this kind of behavior, all proceeds through August from the sale of EastBurn's Grilled Cheeses will go to the Portland's Women's Crisis Line — Cheers!"
The Portland Women's Crisis Line (PWCL), is a 24-hour resource and support organization dedicated to survivors of domestic and sexual violence.
"It just seemed like a good thing to do," Bender told Oregon Live. "We do a lot of benefits here and thought it was a good opportunity to give back...It's especially pervasive in the restaurant industry [disrespect towards women] and it's not cool."
Rebecca Nickels, Executive Director of the PWCL is pleased with the generosity.
"More than anything I was really impressed with the owner's response," she told Oregon Live. "We're very flattered they thought of us in their response."
Another Portland eatery was inadvertently involved in a kerfuffle earlier this month. What's the Scoop? A popular ice cream shop was bombarded with threatening messages on the social media when word got out that it was offering a special flavor of ice cream in order to raise money for Planned Parenthood.
Last May, the Atomic Grill responded in a similarly clever fashion when a reviewer on UrbanSpoon asked that servers at the restaurant in Morgantown, West Virginia show more skin, ABC News reports.
In this instance, owner Daniel McCawley also took matters into his own hands.
"It was brutish. I was upset, I'm a father of a 12-year-old girl and I've got five sisters," he said. "The way that women are treated is pretty personal as far as I'm concerned."
So he took a nasty negative and turned it into a positive by doing just what the reviewer asked — offering more skin. Fried potato skins, that is. Proceeds from sales of the potato skins went to the West Virginia Foundation for Rape Information and Services (FRIS) organization.
When the reviewers displayed their ignorance, these restaurants dished up a side order of awesome. Perhaps someday the reviewers will get their just desserts.