http://www.digitaljournal.com/life/food/long-john-silver-s-chain-plans-to-give-it-away-on-saturday/article/387938

Long John Silver's plans to give it away on Saturday

Posted Jun 27, 2014 by Nathan Salant
Free food! The venerable Long John Silver's seafood restaurant chain will offer a free menu item on Saturday to celebrate its 45 years in business.
FAST FOOD: A serving of fish and chips -- larger than what the chain is offering customers for free ...
FAST FOOD: A serving of fish and chips -- larger than what the chain is offering customers for free on Saturday, is shown at a Long John Silver's restarant in 2006.
Terence Ong/Wikimedia Commons
To get your free plate of one fish fillet and french fries, be at any participating Long John Silver's outlet on Saturday between the hours of 11 a.m. and 3 p.m.
The Louisville, Ky.-based chain, which calls itself the world's largest quick service seafood brand, says it is giving away the plate to thank customers for their many years of support.
“Long John Silver’s wants to celebrate our loyal customers who have made us America’s favorite seafood brand for the past 45 years,” company CEO Mike Kern said.
“There is no better way to say ‘thank you’ to America than by offering everyone the delicious, classic fish and fries that first made us famous," he said.
Kern said Long John Silver’s would be rolling out more promotions and new products all summer in its third year as a stand-alone company after buying itself from Yum Brands in 2011.
“We want everyone in America to enjoy the craveable, one-of-a-kind taste that only Long John Silver’s can serve,” he said.
The free fish fillet meal will only available for dine-in or takeout, the company said.
NASCAR driver David Ragan [Unlink] helped publicize the giveway by painting his race car special colors for the June 22 event at Sonoma Raceway in northern California, the company said.
“We’re long-time fans of Long John Silver’s and happy to spread the word about such a good deal,” said Ragan, who drove the No. 34 Front Row Motorsports Ford.
“We hope all the NASCAR fans will see it on our car during the Sonoma race and then mark their calendars to go get Free Fish & Fries the following Saturday.”
The company also invited customers to explore the rest of Long John Silver's newly expanded menu, which now includes Ciabatta Jack Fish, Chicken Sandwiches and Dippin' Fish Strips.