http://www.digitaljournal.com/money/chip-and-pin-to-become-us-norm-by-october-2015/article/369952

Chip and Pin to become U.S. norm by October 2015

Posted Feb 10, 2014 by Joe Z Hudson
Following security breaches at Target as well as other retail chains, it has been announced that the more secure chip and pin technology in credit cards will be issued.
Super-secure cards incorporate EMV chips.
Super-secure cards incorporate EMV chips.
Digital Journal
Already used most noticeably in Europe for about a decade, the technology - which allows users to input a personal number rather than sign - will become the norm by October 2015 as banks and card providers update their customer's cards.
Previously reported by Digital Journal, heads of business are pushing for the technology to stop any more breaches of customer data: All of us have a common interest in being protected, so this might be a chance for retailers and banks to for once work together, as opposed to sue each other like we've been doing the last decade," James Dimon, CEO of J.P. Morgan Chase, said during an earnings call.
Indeed with the United States being the last major market not using the number and microchip based system, Target CFO John Mulligan said the company is accelerating its own $100 million program to replace their cards with the European alternative in order to stop massive fraud which have become prevalent across the 50 states.
This change won't happen straight away as banks need to issue the cards - which feature microprocessors - and retailers need to install the necessary equipment to make use of the new cards.
Indeed this comes as banks like Chase and Bank of America have announced, the responsibility for any fraud that takes place following a chip and pin card being used on a non-chip and pin terminal will be the retailers problem.