Price of good luck doubles — UK Lottery ticket rises to £2

Posted Oct 4, 2013 by Dawn Denmar
Doubling the cost of a line of numbers for UK National Lottery tickets may well backfire on organizers Camelot. Thousands of players have vowed to stop playing the lottery and will perhaps buy £1 tickets for the Health Lottery instead.
National lottery terminals
National lottery terminals
Chris Downer
Camelot will increase prices for tickets from today and say the new structure will "re-energize" the lottery. Opponents to the price hike have voiced vigorous disapproval of the move on social media sites and consumer groups have criticized Camelot for not increasing the odds of winning.
Marc Gander, spokesman from Consumer Action Group, said: “All that has happened for players is that the price of good luck has gone up.
“The chances of winning haven’t doubled and the only winner here seems to be Camelot. This is a pretty nasty time to raise the price when people are still struggling.”
A poll by Survation on behalf of the Health Lottery found that 70 percent of players are less likely to buy a Lotto ticket now. A third of survey respondents said they would be more likely to spend their money on the Health Lottery from now on.
Health Lottery owner Richard Desmond said that Camelot had “completely misjudged the mood of the nation.”
He said: “It’s like doubling the price of bread when there’s only one place you can buy it, it’s out­rageous. Luckily for players they can still play the Health Lottery for £1 and the good news is they are seven times more likely to win our top prize.”
A spokesman from Camelot said: “We are confident that the vast majority of our existing players will love the changes.”
Prizes for matching three numbers in the Lotto game will rise from £10 to £25 and Camelot predict that the average jackpot will rise to about £5million on Saturdays and £2.5million on Wednesdays. The prize for matching five numbers drops by £500 to £1,000 and matching five numbers and the bonus ball is further slashed by 50 percent to £50,000.
Camelot say the new pricing structure will result in more money for good causes, but have received stringent criticisms for the £15million advertising campaign that accompanied the announcement of the price increases.