Summer box office sets domestic record

Posted Sep 4, 2013 by Tim O'Brien
Sure, there were a few box office bombs this summer but that didn't stop it from setting a record. The summer of 2013 goes down as the best summer ever, money wise, at the domestic box office.
A superhero take over with  Iron Man 3.
A superhero take over with "Iron Man 3."
On that note, just think of what it could have been like if those bombs scored. "The Lone Ranger" and "White House Down," could have done much better (even sightly) and that would have sent the numbers even higher.
As it is, according to Box Office Mojo, the take was $4.76 billion. That means the summer was up 11 percent from last year, and up eight percent from the previous record. That was set in 2011 with $4.4 billion.
Of course, one could easily look to the blockbusters as to the reason, but that would be too easy. To help achieve to lofty numbers, it helps to have those surprises and genres that plug along no matter when they are released. For example, comedies. "The Heat," "Grown Ups 2," "We're the Millers" and "The Hangover Part III" all helped push the box office up.
Then there was "The Purge" and "The Conjuring." These films grabbed audiences, especially in the first weekends they were out. So, all this bad press about the summer of bombs, was a bit misleading. Yes, there were the bombs and that needed to be reported (and it was here, too), but in the end, the record means the business plan may not change. All summer long a glut of so-called blockbusters came out. With that, some were sure to miss and speculation as to why became a needed discussion.
These films were considered bombs this summer: "The Lone Ranger," "Elysium," "White House Down," "After Earth" and "R.I.P.D." Oh, add in "Pacific Rim," too. In the animation field, these films missed the mark: "The Smurfs 2," "Epic," "Turbo" and "Planes."
Top five summer movies
1. "Iron Man 3" - $408,883,156
2. "Despicable Me 2" - $355,739,290
3. "Man of Steel" - $290,750,257
4. "Monsters University" - $264,286,369
5. "Fast & Furious 6" - $238,673,370
Summer for Hollywood is the first weekend in May through Labor Day. So, how did each month do? Box Office Mojo goes into that as well. They note that May, June and August set all-time monthly records. Meanwhile, July 2013 was the second-highest-grossing month (not just a summer month). It beat out previous the July high in 2011. It is obvious that movie-goers like July.