http://www.digitaljournal.com/article/344366

Amvona blog to donate $100,000 to charity from defamation lawsuit

Posted Feb 26, 2013 by Andrew Moran
Amvona, a former photo accessories retailer, was awarded $100,000 in damages by Photoflex Products Inc. in a settlement agreement. The lawsuit alleged that Photoflex has used unfair and malicious business practices.
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Mallet of justice
“Furthermore, it appears that Photoflex went to unusual lengths to disseminate its statement by issuing a trans-continental salvo into Amvona’s backyard,” said Superior Court Judge Raymond P. Veary, Jr., in a response to Photoflex’s Motion for Summary Judgment. “By targeting Amvona’s home territory on the opposite coast, Photoflex appears to have spitefully intended to interfere with Amvona’s relationship with its prospective customers.”
After being awarded the $100,000 the blog will donate the money to charity. It has not been confirmed by the company as to which charity or charities will receive the large sum of money.
“It would have sufficed had Photoflex agreed to simply ‘set the record straight’, but unfortunately they repeatedly foreclosed on all options outside of litigation.” said Kelly Broadbent, corporate counsel for Amvona, in a press release.
The company was founded in 1999 by Gregory M. Lemelson and is headquartered in Boston, Massachusetts. Amvona was initially an online photo equipment retailer and social networking platform to sell photo accessories developed by Amvona. It had shipped more than one million photo accessories to roughly 300,000 customers around the globe at the time it ended operations.
Its advanced photo-sharing community gave photographers an outlet to distribute and share their images and connect with fellow photographers. Google Analytics showed that it had received about 750,000 unique visitors each month and was ranked by Alexa in 2005 as one of the top 10 online photo retailers.
Amvona ceased operations at the beginning of 2010.
It transitioned into a blog that opines and analyzes technology, economics, investing and faith. Lemelson has written countless articles that have been published on several websites that maintain a significant audience.
Gurufocus and Seeking Alpha are only some of the publications that published Lemelson’s work. At times, some of the same Lemelson articles were featured twice and have generated more than one million page views. He has been lauded for his work on the Bevilacqua case and the Massachusetts town of Salem Deeds has cited Lemelson’s work in the past.
The latest pieces on the blog have looked at venture acquisitions, President Barack Obama allegedly selling access in exchange for campaign contributions and Barnes & Noble considering a buyout from its Chairman Leonard Riggio.