Op-Ed: Pepsico's 'Naked Juice' to feel the pain after boycotting Prop 37

Posted Dec 17, 2012 by Anne Sewell
Naked Juice is the next company to feel the hurt, after their parent company, Pepsico, contributed $2.5 million against Proposition 37, the ballot initiative for mandatory GMO labeling in the recent elections.
Boycotting Naked Juice - Pepsico paid $2 5 million against GMO labeling
Boycotting Naked Juice - Pepsico paid $2,5 million against GMO labeling
Organic Consumers Association
Digital Journal reported recently on the attack on Cheerios' Facebook page, in retaliation for General Mills' support of the "No on Proposition 37" campaign.
Now there is yet another company feeling the strain. Did you know that Pepsico owns some of your favorite "organic" and "natural" brands, including Naked Juice, Tostitos, Tropicana, Tazo, LoĆ³za, Izze, Sabra, Smartfood, Stacy's, Mother's and Near East?
And that Pepsico contributed $2.5 million against GMO labeling in the recent elections in California?
Well now, Organic Consumers Association has started a campaign against Naked Juice and is calling on consumers to boycott the product. Concerned citizens can send an email to Mike Torres, senior director of communications for PepsiCo, telling him they're all done buying Naked Juice - or any other Pepsi brand - until PepsiCo and Naked Juice support GMO labeling and product transparency.
Anti-GMO protesters and activists are also invited to share their thoughts and speak their minds on the Facebook page for Naked Juice, and will find plenty of company amongst all the comments already pouring in.
On top of this, it is interesting to note that Naked Juice is the subject of a class-action lawsuit for fraudulently promising that its beverage products are "100% juice," "all natural," and "non-GMO." According to the lawsuit, Naked Juice uses soy ingredients that are genetically engineered "by design or by contamination." (Naked Juice doesn't use certified organic or verified non-GMO soy.)
The lawsuit also accuses Naked Juice of intentionally using misleading language to give consumers "the false impression that the beverage's vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)" and "Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener) and inulin (an artificial and invisible fiber added to foods to ... increase fiber content without the typical fiber mouth-feel)."
The plaintiffs in this class-action suit are requesting compensatory and punitive damages, as well as an injunction against Naked Juice stating that its products are 100 percent juice, are all natural and that they contain no genetically modified organisms, when this is clearly not the case.