McDonald's to open its first location in Siberia
Siberia will see its first ever McDonald's in the near future. In fact, the eastern Russian region will be getting at least 10 establishments.
According to The Voice of Russia
, the first McDonald's will be in Krasnoyarsk, with other locations being actively scouted out by the company with intentions to open additional restaurants in Novosibirsk, Barnaul, Tomsk and Novokuznetsk.
The first location will be a "detached building with a drive-thru service, separate facilities for children and a banquet hall," reported Voice of Russia
. The Krasnoyarsk restaurant is currently slated by the fast-food giant to open at the end of 2013 or beginning of 2014, reported The Moscow Times
Currently, Siberia does not have much in the form of fast-food chains. Only two, KFC and Subway, currently have locations in Siberia.
According to The Eater
, there are currently 324 McDonald's in Russia, but all are located in the western region of the country.
McDonald's had reportedly been seeking entry into Russia
since the mid-1970s, and opened its first restaurant
in 1990, currently employing over 30,000 people in the country.
No word on what menu items might be available in the Siberian McDonald's.
Not unlike other companies, McDonald's
is actively seeking expansion in emerging markets.
The fast-food chain is typically a strong earner, even during shaky economic times, but in 2012's second quarter the company did experience an approximate four percent drop in its net income, as Digital Journal
reported earlier this summer
. Although, with this drop, European markets were "able to generate 3.8 percent operating sales growth with the United Kingdom, France, Germany and Russia contributing greatly," according to Digital Journal