Facebook launches Find Friends Nearby feature — Then pulls it
Facebook launched a new location-based feature for mobile called “Friendshake", which helped a user find people in his vicinity, but pulled it hours after it went live.
The new friend finder feature was briefly available through Facebook's mobile apps and website on Monday. TechCrunch reports that the new feature, initially called "Friendshake" is accessible via fb.com/ffn, or via Facebook’s mobile apps. Basically, all you have to do is log in to Facebook, type the name of events or locations and select the people you want to add as friends, even if you don’t know their names.
Facebook Engineer Ryan Petterson told TechCrunch
that this function was born of a Hackathon for Facebook.
For me, the ideal use case for this product is the one where when you’re out with a group of people whom you’ve recently met and want to stay in contact with. Facebook search might be effective, or sharing your vanity addresses or business cards, but this tool provides a really easy way to exchange contact information with multiple people with minimal friction.
The new friendshake feature comes nearly two months after the social networking giant acquired Glancee, a mobile app that helps users find people near them with similar interests.
A Facebook spokeswoman told CNN
that they were only testing the new app.
Though the feature went live on Monday, it was an engineering test, not a formal release. We are constantly testing new features but have nothing more to share at this time.