PETA's 'Boyfriend Went Vegan' sex advert raises controversy

Posted Feb 16, 2012 by JohnThomas Didymus
The controversial group PETA, is out with a new ad promoting vegetarianism. But PETA may be in trouble with women's rights campaigners because the ad appears to suggest that violent sex is the best sex, especially when the woman is at the receiving end.
PETA has for some time been engrossed in a campaign promoting vegetarianism by suggesting vegetarian boyfriends make better lovers. An earlier ad by PETA (see second video) shows swooning beauties celebrating the sheer power of "veggie love." The ad was banned by Super Bowl as too provocative. NBC said it rejected the ad video because of objectionable scenes such as a woman: "rubbing [her] pelvic region with pumpkin," and a woman "s******g herself with broccoli."
But as if that ad hadn't gone far enough, PETA has come out with a new one about an imaginary syndrome called BWVAKTBOOM, or "Boyfriend Went Vegan And Knocked The Bottom Out Of Me." BWVAKTBOOM is described officially, "as a painful condition that occurs when boyfriends go Vegan and can suddenly bring it like a tantric porn star," that is, a woman falls victim to the epidemic BWVAKTBOOM syndrome when her boyfriend, having gone vegetarian, treats her to "overenthusiastic" sex. According to the BWVAKTBOOM website:
“All over the world, regular guys are choosing a vegan diet, unaware of the erotic consequences. As a result, an epidemic is spreading among their 'loved' ones: BWVAKTBOOM, 'Boyfriend Went Vegan and Knocked the Bottom out of Me.'
For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina.
Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip.”
The BWVAKTBOOM website offers girlfriends of vegan boyfriends playsafe tips, including sex proofing your house, using industrial strength condoms, mastering the art of silent orgasmic scream (if you aren't making out in a secluded farmhouse ban). Girlfriends of vegan boyfriends are also advised to get a sex helmet (because vegan sex is military sex, more aggressive than ordinary civilian sex).
The ad (see above) shows Jessica, a girl "living with BWVAKTBOOM," going shopping, wearing a neck brace and trudging painfully after a nightlong session of BWVAKTBOOMing sex with her boyfriend. She seems to have left her skirts back home for comfort. She returns home from shopping to her vegan boyfriend who is fixing a hole in the wall, another side-effect of last night's "military" vegan sex.
Her vegan boyfriend seems caring, though. He asks her: 'Are you feeling better?" She hurls a celery at him playfully.
Is PETA promoting domestic violence?
Critics are saying PETA is making a joke from a very serious issue, domestic violence. The ad, according to critics, promotes the notion that sexual violence expresses machismo, and that a man's sexual performance meets the ideal standard, maybe, only when his partner needs medical attention after. wonders: " the idea of being intimately injured by an overenthusiastic lover really that appealing?"
NY Daily News quotes a critic, Mum LaCroix, "Cannot find the humor in this at all! I worked with Domestic Violence for 4 years...this ad is not amusing." Daily Mail quotes James Jewell, saying: "I think its sad that you equate good sex with painful, violent sex, I guess your trying to be sarcastic?"
But a PETA spokesman defended the ad saying: "...the piece is tongue-in-cheek. People who watch the ad all the way through see the woman has a mischievous smile. She's happy to go back with him. It's playful."
A few sites have supported PETA by giving approval of its ad. gave the ad thumbs up, saying: "While we still like our steak medium-rare, the PETA commercial and web site are really fun to watch and peruse."
But Daily Mail criticizes the ad describing it as "offensive" in the light of what it describes as "pro-domestic violence tweets" posted by teens during Chris Brown's Grammys performance last Sunday. The website quotes some of the "worrying comments" posted by "dozens of teenage girls":
"'Chris Brown can punch my face as long as he kisses it better.' and
"'I don’t know why Rihanna complained. Chris Brown can beat me anytime he wants to.'"
Daily Mail notes, however, that this is not the first time PETA is courting controversy with its ads. The website alleges that last year PETA suggested that people who swim or fish in waters containing sharks deserve to be killed by sharks as "payback." PETA, according to Daily Mail, had a poster showing a shark eating a severed human leg with a blood stained slogan: "Payback is Hell."