Fujifilm goes retro with its X10 digital camera

Posted Nov 25, 2011 by David Silverberg
Fujifilm has launched a camera with the shell of an old-school gadget but with the guts comparable to a modern DSLR. The camera captures seven frames per second at full resolution.
The Finepix X10  a retro body with major technology inside
The Finepix X10, a retro body with major technology inside
Courtesy Fujifilm
Last summer we showcased the FinePix X100, a retro-looking digital camera. Fujifilm wanted to create an exceptionally sturdy, compact digital camera targeting the professional photographer community.
Following the same design concept as the award-winning X100, Fujifilm continues this trend by releasing the Fujifilm X10 classic rangefinders-type camera with the contemporary features found in many sophisticated digital compact cameras.
“The aesthetic appeal of the Fujifilm X10 camera with its intuitive controls allows consumers to experience photography the way it was always meant to be,” says Greg Poole, Vice President Sales & Marketing, Imaging Products at Fujifilm Canada, in a press release obtained by Digital Journal. “The X10 borrows a lot of the same technology and retro design of the X100 but with added features and at a more affordable price point, setting a new standard for style and quality for digital photography.”
The X10 features a newly-developed large 2/3" 12 megapixel EXR CMOS sensor with around twice the sensor area, and approximately 2.5 times the pixel area, compared to other camera models, as mentioned in the company press release.
The EXR CMOS sensor combines Fujifilm's proprietary EXR sensor technology to provide bright, sharp images with exceptional low noise at high sensitivity. It also boasts high speed capabilities in all scenes and lighting conditions.
In addition the X10 features a multi-core EXR processor which allows for high-speed continuous shooting at up to seven frames per second at full resolution, and 10 frames per second at six megapixels. A 49-point matrix contrast AF provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR processor's AF system.
With a shutter-lag of less than 0.01 seconds, the X10 can capture fleeting of photo opportunities.
Fujifilm offers a leather  quick shot  case with matching strap for the X10 digital camera
Fujifilm offers a leather "quick shot" case with matching strap for the X10 digital camera
Courtesy Fujifilm
The X10 features a newly-developed high-resolution Super EBC Fujinon lens which has been treated to reduce ghosting and lens flare. The lens consists of 11 glass lens elements in nine groups, including three aspherical glass lens elements (six sides) and two extra-low dispersion lens elements. The result is an very bright lens with a wide-angle maximum aperture of F2.0 and telephoto maximum aperture of F2.8.
Unique to the Fujifilm X10 is its all-metal lens barrel design providing ultra smooth and precision zooming, the same system used on only high-end professional FUJINON broadcast lenses. In addition, the camera’s power switch has been built into the manual barrel zoom to facilitate faster start-up and response times. That way, you can avoid those missed photo opportunities. It should be noted the lens cap is made from metal with a fine felt liner.
A newly developed Optical Image Stabilization mechanism greatly reduces blurring due to camera shake allows to take sharp photos even at full telephoto zoom. Fujifilm X10 has a bright optical viewfinder with a wide viewing-angle. Fujifilm’s engineers have used an arrangement of three aspherical lenses plus a special prism configuration to deliver a viewfinder with great brightness and an extra wide viewing angle while maintaining an old-camera feel and style.
The X10’s all-black retro body and its upper controls and base are manufactured from lightweight, strong, die-cast magnesium alloy. The high-precision manual zooming lens doubles up as an on/off power switch, a very unusual feature for a digital camera. Some camera enthusiasts might not like this trait because it could be awkward to review photos - you need to still take off the lens cap and twist the lens in order to see the pics you took.
In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800 for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.
The X10 offers Fujifilm's special Film Simulation modes, reflecting the company's background in photographic films. Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films. The X10 also expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.
The Fujifilm X10 digital camera
The Fujifilm X10 digital camera
Courtesy Fujifilm
In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.
Also there is a Noise Reduction Adjustment function to set the strength of noise reduction at 5 different levels according to the users' emphasis on whether to prioritize high resolution or low noise.
Other features on the Fujifilm X10 include:
• RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)
• Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual) plus Manual focus
• Customizable Fn-button and model dial selection
• Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
• Best-in-class Full HD 1080p movie recording capabilities.
• Manual pop-up flash with a range of 7 metres and TTL Flash capability
• High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
• 1cm Super Macro mode
• Motion Panorama 360 for seamless 360-degree panoramic shooting
• Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
• Electronic horizon leveling gauge to check the camera is being held on the level, and histogram display to check image exposure
• Mechanical shutter release cable socket (cable sold separately)
Below are several Fujifilm X10 accessories (sold separately):
To compliment the retro look of the X10 camera body, Fujifilm offers a leather "quick shot" case with matching strap.
Precision milled from metal, the lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.
EF-20 (Guide Number:20) and EF-42 (Guide Number:42) TTL flashes are compatible with the X10.
To view sample uncompressed photos taken with the X10, click here and here.
The Fujifilm X10 retails for $600 CAN
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