http://www.digitaljournal.com/article/313366

Canadian students love wearing 'boobies bracelets'

Posted Oct 26, 2011 by Armando Tamayo
For educators of Prince Edward Island, there's nothing wrong with students wearing the new fashion accessory, "boobies bracelets".
Boobies bracelets
Boobies bracelets
Joshua Dawn
School boards from the Canada province have said they found nothing wrong with the teen fad. In East Wilshire Home and School - its principal, Windsor Wright and the parents have agreed that the teenage students are mature enough in wearing the wrist ornament. However, Wright said not all the students can get the bracelet instantly, for the students need to know first of the wrist band's references and connection to breast cancer.
The arm bands have been created by the "Keep a Breast Foundation" - a California non-profit organization in the US - as a fundraiser for "breast cancer awareness, breast education and support for women in Canada, Europe, Australia and United States." The boobies bracelets is not endorsed by the Canadian Cancer Society, but it has gained popularity for young girls in Canada.
In East Wilshire Intermediate School, 14-year-old Madison Cormier wears a bracelet and says the advocacy should be able to educate people about breast cancer. Cormier was quoted in CBC/ Radio Canada: "My dad has cancer and my aunt has breast cancer. So like, my dad takes needles and stuff so it's expensive ... It feels good the fact that I am helping, and whatever I can do, I'd like to do. The bracelets are a novelty item for some students"
School directors in Ontario and British Columbia was alarmed of the word "boobies" and thought it was out of line and improper for students wearing them. However, for students like Cormier, the bracelet brings recognition of worth, awareness and interest from everyone. She said: "A lot of the guys get it just because it says I love boobies"
The "I love boobies" bracelets were created by co-founder of Keep a Breast co-founder Shaney Jo Darden. With the help of Keep a Breast foundation, the one inch silicone rubber bracelets was produced in different colors and was sold, with the words: "I ♥ Boobies! (Keep A Breast)." It aimed to become an awareness tool for young girls to feel comfortable about the scary subject and feel upbeat and positive on spreading breast cancer awareness.
The bracelets became a fashion craze for many teenagers when they started wearing them in school in US and Canada, raising controversies and uproar from school officials who think the bracelets are inappropriate and sexually suggestive.