GoodLife Fitness Centres fined $300,000 for violating CRTC rules

Posted Aug 25, 2011 by Ernest Dempsey
The Canadian Radio-Television and Telecommunication Commission (CRTC) fined GoodLife Fitness $300,000 for violating telemarketing rules.
According to Digital Home, GoodLife Fitness was found using robocalls –automated calling devices – for soliciting its members with no prior consent of theirs obtained before contacting them. Regarding it as an illegitimate way of marketing, CRTC issued a legal notice to GoodLife Fitness over the violation of telemarketing rules.
Details of the incident reveal that GoodLife Fitness was making robocalls to its members and soliciting them for joining new club openings and attending grand opening events. CBC News notes that the terms of the penalty awarded to GoodLife Fitness also require the company to inform the public about its violation of rules through notices published in newspapers and on the company’s website. Last December, CRTC fined Bell Canada a news-making $1.3 million for making solicitation calls to consumers without obtaining their prior consent.
The Wire Report tells that GoodLife Fitness Centres has paid the fine while CRTC has also ordered it to review its compliance policies, ensuring they are in line with CRTC’s telemarketing rules. GoodLife Fitness has thus become the third company that has paid fine for rule violations since the rules came in effect in 2007. All CRTC penalties of this nature, so far, amount to a sum of over $2 million.