Farewell to Flip video cameras

Posted Apr 12, 2011 by KJ Mullins
The world of smartphones has claimed its first victim. In 2006 a new kind of video camera called the Flip was launched. Today Cisco announced that it has shut down the Flip business to restructure their product line.
Flip UltraHD 2 hour video cameras
Flip UltraHD 2 hour video cameras
Courtesy Flip Video
The video recorders were the size of a digital camera with a built in plug that users could attach to their computers. For under $200 anyone could take a video and upload their images to YouTube and Facebook with ease.
By 2009 over 2 million of the cameras had been sold to consumers. In March 2009 Cisco Systems acquired Flip for $590 million in stock. Within months TechCrunch's founder predicted that the future for Flip camera was doomed, claiming that the iPhone would make it irrelevant. That prediction appears to have been right on the money.
Cisco says that current users will be supported during their transition plan.
"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco chairman and CEO. "As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."
The news has yet to reach the Flip website where it appears consumers can still purchase a camera.