Magazine cover courtesy Time Don Imus on the Cover of Time Magazine image:41174:1::0

The firing of Don Imus from his "Imus In the Morning” program, which aired on 70 stations, became headline news as well as the reason he was fired from his CBS radio show, then his apology was reported as well and months later he made the news when he was hired by the Citadel Broadcasting-owned station, WABC.

His apology for his "nappy headed hos" remarks was as follows:

"I want to take a moment to apologize for an insensitive and ill-conceived remark we made the other morning regarding the Rutgers women's basketball team, which lost to Tennessee in the NCAA championship game on Tuesday.

It was completely inappropriate, and we can understand why people were offended. Our characterization was thoughtless and stupid, and we are sorry."

Imus is known as a "shock jock" which is a slang term used to describe a type of radio broadcaster who attracts attention using humor that a large portion of the listening audience may find offensive.

Imus has always been good at saying just the right thing to offended the majority and despite his very public firing, apology and rehiring, his rhetoric has not changed very much.

Time Magazine once named Don Imus one of the 25 Most Influential People in America and he is also a member of the National Broadcaster Hall of Fame.

That is the background.

Monday, Imus once again made some comments that has him back in the news charged with racism.

There was a conversation about suspended Dallas Cowboys cornerback Adam “Pacman” Jones, and in the course of the conversation Imus was told that Jones has “been arrested six times since being drafted by Tennessee in 2005.”

Imus, being Imus, asked what color Jones was and Imus was informed that "He’s African-American"

Imus responded with, "Well, there you go. Now we know.”

After Politico brought attention to the comments made by Imus, an update was added saying that Imus made a statement saying his comments were being misunderstood, further stating, "I meant that he was being picked on because he's black". It is also being reported that Imus plans to address the comments he made on his next show.

ESPN reports that Phil Boyce, Vice President of WABC and Citadel Broadcasting Corp., says that after a private conversation with Imus where Imus explained his remarks and that Boyce fond the explanation satisfactory. Boyce added, "I think some people may be misunderstanding what he meant"

People are going to have to make up their minds for themselves about what Imus meant, if it was intended to be offensive to Jones or whether the intent was to be offensive to the police.

Either way, Imus is a shock jock, he did mean to offend someone, that is what he does and will continue to do.