http://www.digitaljournal.com/article/255289

The Sims Are Getting A Home Makeover: Ikea and EA Strike Deal

Posted May 28, 2008 by Nikki Weingartner
If Sims fever hasn't gotten the best of you yet, you don't know what your missing. For those who have the sickness, you now have the opportunity to add some style and personality to your Sims family as IKEA and EA strike a deal. The Ektorp is now virtual.
The Sims
Screenshots from the EA website with the new IKEA designs
EA The Sims
According to "The Sims" label president at Electronic Arts (EA), players had been requesting more modern furniture to adorn the homes of their fictitious families. Now, they will have the modern designs they have dreamed about.
In a news article that describes IKEA furnishings as anything but soft, in their hard to say names and harsh lines, the partnership between the two companies is one that will benefit both those gamers looking for something new to put on the end table as well as promoting the furniture company.
The Sims 2 IKEA Homestuff Pack runs around $20 USD and according to the EA website:
Whether you want to create a trendy, spacious office, a chic living room, or a cozy and inviting bedroom, you can make your Sims' dream house into something even better-a home. Design your Sims' rooms to fit their personalities with all-new sofas, beds, tables, TV units, shelving, and more, in a variety of colors and patterns for a truly unique look. Add the finishing touches with popular IKEA wall art, mirrors, lighting, and vases. Be your Sims' personal interior designer with inspiring, contemporary styles from IKEA!
For those who are still wondering just who or what The Sims is, it is a video game that allows players to create and design their own people and families. in the process, the created people must maintain a certain level of social, educational, physical, hygiene, energy and comfort. All needs are related to mood, which is related to job promotion and money.
As they advance in age, they marry, have sex, have children.
The Sims also has versions of Simcity, where you create cities, Sims Castaway where you create survivors after washing ashore and Sims Pets 2 where you can choose from popular breeds of dogs and cats and train and love them.
In reality, The Sims is a world away from reality and with the new furnishings, it just got a little nicer.
Remember, don't forget to go to the bathroom!