eBay Paid Search at Google Leads to Amazon Image: Google search screen capture image:35748:0::0

Instead, the shopper is taken to an Amazon page advertising iPods, Nanos and Shuffles. Similar sponsored ads for Yahoo and MSN lead to their respective websites. Ina Steiner, editor of AuctionBytes.com, questions whether the ad violates Google policies. She's inquired at Amazon, eBay and Google but hasn't heard back yet. It appears that the competition for shoppers this holiday season is intense.