CUnet Appoints New Director of Sales and Marketing
Paramus, NJ (PRWEB) December 14, 2012
CUnet, a leading provider of interactive marketing solutions for the higher education sector, recently announced the addition of Dale Leatherwood to its executive team as the director of sales and marketing.
“We are excited to have Dale working with us again,” said Todd Eicher, president of CUnet. “He brings with him a wealth of knowledge from the customer perspective. This experience will help us to further our goal of providing the highest level of expertise and customer service to the schools that we serve.”
Leatherwood has over 20 years of experience in marketing, including 15 years focused on online and strategic marketing in the training and higher education fields. He returns to CUnet after four years spent building the online campus for Remington College as corporate vice president and campus president. Prior to Remington, Leatherwood served as CUnet's managing director of managed services, leading strategic marketing solutions for school customers. Leatherwood previously led the online marketing and customer acquisition strategies for training and higher education companies including Global Knowledge, Alta Colleges (Westwood College) and Education Corporation of America (Virginia College).
"My goal at CUnet is to bring a crucial school-side perspective into the marketing strategy discussion,” said Leatherwood. “Understanding how marketing can impact all facets of the higher education experience is an important point of view for our clients."
For over nine years, CUnet’s enrollment marketing experts have helped colleges and universities to reach, recruit and enroll the best students for their programs. Combining the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet delivers qualified inquiries to meet enrollment and retention goals. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site, CollegeInfo.com, and the CollegeQuest.com student advisor service. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit http://www.cunet.com.