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Press Release

Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage

Global Audience to Twitter.com Doubles in Past Year, as Latin American Audience Grows Fourfold

PR Newswire

RESTON, Va., Aug. 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions. Indonesia reported the highest penetration, with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela, with Venezuela's growth fueled in large part by Venezuelan President Hugo Chavez's decision to join Twitter in late April.

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"Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions," said Graham Mudd, comScore vice president, search & media. "Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time."

Triple-Digit Visitation Growth Witnessed Across Most Global Regions

In June 2010, nearly 93 million unique global users age 15 and older visited Twitter.com from a home or work location, an increase of 109 percent from the previous year. This excludes usage of Twitter-based applications such as TweetDeck. An analysis of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 million users. Asia Pacific ranked as the second-fastest growing region, climbing 243 percent to 25.1 million visitors. The Middle-East Africa jumped 142 percent to 5 million visitors, while Europe soared 106 percent to 22.5 million visitors. North America, where Twitter has reached a higher maturity level than other regions, saw a growth of 22 percent to nearly 25 million visitors in June.


Visitation to Twitter.com by Global Regions  

June 2010 vs. June  2009

Total Audience, Age 15+ - Home & Work Locations*

Source: comScore Media Metrix


Unique Visitors (000)

Jun-09

Jun-10

% Change

Worldwide

44,520

92,874

109

Latin America

3,792

15,377

305

Asia Pacific

7,324

25,121

243

Middle East - Africa

2,058

4,987

142

Europe

10,956

22,519

106

North America

20,390

24,870

22




*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Indonesia, Brazil and Venezuela Boast Highest Twitter Penetration in the World

Across the 41 individual countries currently reported by comScore, Indonesia at 20.8 percent had the highest proportion of its home and work Internet audience visiting Twitter.com. Brazil ranked second with 20.5 percent penetration, followed by Venezuela at 19.0 percent. With Venezuelan President Hugo Chavez joining Twitter in late April, Twitter.com penetration in the country spiked 4.8 percentage points in a few short months. The Netherlands (17.7 percent) and Japan (16.8 percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 percent), Mexico (13.4 percent) and Singapore (13.3 percent).


Top 20 Markets by Twitter Penetration

June 2010

Total Audience, Age 15+ - Home & Work Locations*

Source: comScore Media Metrix

Location

% Reach

Worldwide

7.4

Indonesia

20.8

Brazil

20.5

Venezuela

19.0

Netherlands

17.7

Japan

16.8

Philippines

14.8

Canada

13.5

Mexico

13.4

Singapore

13.3

Chile

13.2

United States

11.9

Turkey

11.0

United Kingdom

10.9

Argentina

10.5

Colombia

9.6

South Korea

9.3

Ireland

8.4

India

8.0

Malaysia

7.7

New Zealand

7.5




*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Smartphones Drive Mobile Twitter Adoption in U.S. and Europe

An analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., U.K., France, Germany, Spain and Italy) revealed that Twitter is gaining adoption among smartphone users. In the U.S., 8.3 percent of smartphone users (4.2 million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. In Europe, 2.8 percent of smartphone users overall accessed Twitter.com (1.7 million users), with the U.K. experiencing the strongest penetration in the region at 5.8 percent, followed by Germany with 3.1 percent and France with 2.1 percent.


Twitter Penetration Among Mobile Smartphone Users*
3 Month Avg. Ending June 2010
Total Audience Age 13+
Source: comScore MobiLens


Twitter Audience (000)

% Reach of Smartphone Users

United States

4,246

8.3

Europe

1,681

2.8

United Kingdom

793

5.8

Germany

322

3.1

France

173

2.1

Spain

165

1.5

Italy

227

1.4




*Includes only mobile browser access to Twitter and does not include other Twitter-based mobile applications.

"For applications such as Twitter that function as an instantaneous broadcast medium, the mobile device represents the ideal platform to engage with this content anytime and anyplace," added Mr. Mudd. "The advanced web browsing features of smartphones enable this behavior, making it likely to accelerate as these devices gain continued adoption. While desktop-based Internet usage is still king, mobile web usage is surging on a global scale placing applications like Twitter at the forefront of that paradigm shift."

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.