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Press Release

Announcing DXTREME & the EXTREME Offer Tools to Enable Multi-Channel Experiences

PR Newswire

GLENDALE, Calif., Sept. 17, 2012 /PRNewswire/ -- DevExpress, a leading global software development company, announced today the next release in the DXv2 generation of software development tools, DXTREME ENTERPRISE, an innovative suite of tools and solutions for developers who want to create stunning, multi-screen applications across platforms and devices. DXTREME is available in limited preview today and will be released to market on December 3, 2012.

(Logo: http://photos.prnewswire.com/prnh/20111129/LA13565LOGO)

The DXTREME suite contains a powerful set of Windows 8 and HTML5, CSS and JavaScript tools targeted at developers building interactive and engaging web applications that push the boundaries of user experiences to a new level.

"The technology landscape has changed and developers are faced with the unenviable task of creating unified digital experiences across multiple platforms and multiple devices," said Julian Bucknall, Chief Technology Officer at DevExpress.  "DXTREME tackles that challenge head on and helps developers build the modern, multi-channel, touch-enabled applications for Windows 8, iPad and iPhone and Android using their existing skills and resources."

Empowering developers to begin building these modern applications today, the company also announced the EXTREME offer. Every customer with an active product subscription on the day of the next product release (version 12.2 on December 3rd, 2012) will receive all or part of the new DXTREME toolset at no cost.  Terms and Conditions of this offer are available online at www.devexpress.com

"We are at the beginning of an exciting, revolutionary shift in our industry," said Dave Mendlen, Chief Marketing Officer at DevExpress.  "The EXTREME offer allows us to support our loyal customers by giving them a head start with the tools they need to create stunning, modern applications while leveraging their existing skillset."

With DXTREME developers can create a single Visual Studio solution with one code base that crosses platforms and devices without the need for the iOS or Android SDK. With an integrated project, it's easy to reuse content assets and application code across all target applications. Built-in Visual Studio support enables developers to preview their application while building it with visual designers for iPhone, iPad, Android, Windows 8 and the Web.

If developers want to run touch-based applications natively on all target devices, DXTREME offers Apache Cordova (PhoneGap) support. They can even submit their applications to the Apple App Store or the Google Play Store. Best of all, developers can delight their users by creating apps in the platform they are most familiar with that feel as though they were designed expressly for the device.

DXTREME will also have built-in social media functionality, including support for Facebook, which enables developers to focus on building applications without having to worry about authentication and user management.  What's more, getting data from the web means accessing information from various types of web services and APIs like OData. DXTREME makes it easy to reach across the web and integrate information into all applications – just plug it in and go.

"With DXTREME, multi-channel means building applications that span devices and optimize the best parts of each platform using your current skillset," said Ray Navarsarkian, CEO at DevExpress.  "The reality is we live in a world where end users demand a unified digital experience across multiple devices and they expect to be delighted.  With DXTREME, developers can give them what they want and more."

For more information about DXTREME visit http://www.devexpress.com/Subscriptions/DXtreme/

To learn more about the EXTREME offer visit http://www.devexpress.com/Subscriptions/DXtreme/gift.xml

And to download the DXTREME Preview visit http://www.devexpress.com/Subscriptions/DXTREME/try.xml

About DevExpres
DevExpress is an award winning software development company dedicated to the creation of a best in class suite of developer tools and components. DevExpress delivers an innovative line of products that help developers to be more productive and inspiring them to build applications they never thought possible. DevExpress tools span a breadth of platforms and technologies providing the complete toolbox that developers count on to be more successful. For more information or to download a trial, please visit www.devexpress.com.

For More Information Press Only:
Tammy Kaneshige
Vice President, Marketin
tammyk@devexpress.com
Tel: +1 818.844.3383

SOURCE DevExpress

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