Investing in Employee Engagement Has Positive Impact on Company Brand
Chicago, IL (PRWEB) August 07, 2012
It seems apparent that the most successful companies are those who deliver the brand promise to their customers with each interaction and at each touch point. TNS Employee Insights, a global leader in survey research, consulting and technology that offers creative solutions for increasing retention of top talent, engagement, brand experience and growth, will host a webinar titled, “Brand Ambassadors: How Highly Engaged Employees Deliver the Brand Promise” on Tuesday, August 14 at 1:00 p.m. CDT. The program will focus on the critical role that employee engagement plays in delivering successful customer experiences.
Research shows that employees who view their organization to be "one of the best" are also much more likely to say their workgroup has a clear understanding of customer needs. Among such organizations, 78 percent of employees also asserted that they use customer feedback to improve products and services as compared to 40 percent of those who feel their company is "average." In this one-hour, HRCI accredited program an expert TNS consultant will guide participants through methods on how to capitalize on improving the corporate brand from the eyes of its employees.
Some specific questions will be addressed:
o How do your employees view the company’s services and products?
o How are the company’s brand and the employer brand correlated?
o Does the overall company brand attract top talent from outside the organization?
o What impact does a strong brand have on potential and existing customers?
By leveraging its position as an innovator and market leader in the fields of both Employee Engagement and Customer Experience Management research, TNS has developed an integrated framework for helping clients grow and improve financial performance. This webinar will introduce strategies on engaging your employees to deliver the brand promise.
To register for this complimentary webinar or to view the schedule of upcoming webinars please visit: http://www.TNSwebinars.com. For additional information or how to obtain statistics from the TNS Normative Database, please contact Scott Spayd, marketing and project consultant for TNS Employee Insights, or call (847) 726-4040 ext. 262.