The List Participates in Unveiling of Mobile Research, "Millennial Moment of Truth"
Atlanta, GA (PRWEB) August 02, 2012
The List, the leading online business intelligence and lead generation resource for those in the marketing services and media industries, announced today its role as a partner of Marketing + Millennials for the second annual “Share.Like.Buy. Marketing + Millennials” conference, to take place Oct. 11-12 at the Hard Rock Café in Times Square. New research will be unveiled at the event about how Millennials (ages 16-32) use their mobile devices to shop at retail establishments.
Ben Vos, VP of Sprint, and Mark Logan, SVP of Kansas City-based ad agency Barkley, will present “Millennial Moment Of Truth: How consumers shop using mobile, and what you can do about it.”
The Moment of Truth study combines findings from a national survey of mobile-empowered shoppers with in-depth Millennial ethnographic research. Logan and Vos will present insights that retailers and ecommerce sites can use to win over Millennials at critical decision-making moments.
“Millennial marketing is tough,” says Dave Currie, Chief Marketing Officer of The List. “Many of our customers who attended last year’s event appreciated the depth and relevance of the content presented, and being able to directly apply those insights to their client’s business. We’re excited to again be a part of this conference.”
The “Share.Like.Buy.” conference will host 350 brand-and agency executive marketers whose success depends on engaging Millennials. Other keynote speakers include:
J. Walker Smith, Executive Chairman, The Futures Company
Len Schlesinger, President, Babson College, former COO, The Limited
Dwayne Chambers, CMO, Krispy Kreme
Stacy Cunningham, EVP Marketing, Foot Locker
Walter Levitt, EVP Marketing, Comedy Central
Nick Shore, SVP Research, MTV
Rob Candelino, VP Brand Building, Unilever
John McFarland, Global Strategic Marketing & Infotainment, General Motors
Ekaterina Walter and Elizabeth Lin, Intel's Millennial and social media experts
Melissa Parrish, Senior Analyst, Forrester Research
Share.Like.Buy. is organized by San Francisco-based Konfab.
About The List
As a new business intelligence and lead generation resource for business development professionals, The List (http://www.thelistinc.com) provides access to more than 114,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List is the largest and most accurate database of brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada.
Nathan James, Executive Producer