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Press Release

ID Watchdog and Lavasoft to Provide Identity Theft and Credit Report Monitoring Capabilities for Ad-Aware Users

PR Newswire

DENVER, July 18, 2012 /PRNewswire/ -- ID Watchdog, Inc. (TSX.V: IDW, OTC: IDWAF), provider of identity monitoring and preservation tools, today announced the release of identity monitoring and alerting features that are integrated into the latest version of Lavasoft's anti-malware software Ad-Aware.  Available to all users of Ad-Aware 10.2 , free credit report monitoring and alerting capabilities notify users of any critical changes to their credit report that might be an early indicator of identity theft.  Additionally, users have the option to select more comprehensive premium monitoring and protection.

"With the proliferation of malware, spyware and spam on the Internet, identity theft has escalated into a serious issue for people all over the world. It is critical, therefore, that users are proactive about protecting their online identities," said Daniel Assouline, CEO of Lavasoft. "This partnership with ID Watchdog allows us to instantly and seamlessly extend the protection delivered in Ad-Aware to offer customers the most reliable online security protection."

Lavasoft and ID Watchdog are dedicated to protecting customers' digital identities both on the desktop and in the cloud. ID Watchdog monitors in the cloud for signs of identity theft to expand upon Ad-Aware's protection on the desktop, providing the highest level of identity protection for users.

"Anyone can have their identity compromised by a data breach, scam or other security problem, so when it comes to identity theft, it is critical to find it fast and address the problem quickly," said Michael Greene, CEO, ID Watchdog. "This partnership with Lavasoft allows us to extend monitoring and protection to more than 7 million users in the USA."

About Lavasoft

Lavasoft is the original anti-malware company, creating award-winning, free security and privacy software since 1999. Born of the belief that online security should be available to everybody, Lavasoft offers millions of users the maximum protection for their computers and online identities. With more than 400 million downloads, its flagship product Ad-Aware has blocked and removed billions of threats, saving consumers from all forms of attacks and malware – including viruses, spyware, adware, phishing and drive-by downloads.

Lavasoft is a global company with operations in North America and Europe. For more information, please visit or follow the company on Twitter @lavasoft.

About ID Watchdog

ID Watchdog and its partners provide consumers with identity monitoring and preservation tools that provide the only real protection against identity theft: active knowledge about your online identity. Using these tools, consumers watch their credit reports and receive warnings about significant changes as first alerts to possible identity theft. ID Watchdog and its partners empower consumers to play a role in defending their online identity by remaining vigilant about changes to and inaccuracies in their credit reports and resolving any issues that do arise with the help of personal information agents.

ID Watchdog (TSX.V: IDW, OTC: IDWAF) was founded in 2005 and is headquartered in Denver, Colorado. All of the Company's services have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to guidelines published by the Consumer Federation of America. For more information, please visit

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company's filings with Canadian regulators at ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Company Contact:
ID Watchdog, Inc.
Jay B. Lewis, CFO

SOURCE ID Watchdog, Inc.

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