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Press Release

Amway Introduces NUTRILITE Ultimate Bone Health Solution to Reduce the Risk of Osteoporosis by Helping You Keep the Bone You Build

Two Supplements, OSTEO KEEPER and Cal Mag D, Build Strong Bones Naturally While Innovative New App Provides Tips and Assesses Osteoporosis Risk

PR Newswire

ADA, Mich., July 17, 2012 /PRNewswire/ -- Amway recently launched NUTRILITE® Ultimate Bone Health Solution, a new product containing two different nutritional supplements to help not only build bone, but also preserve and strengthen it.** Bone health is a significant concern in the U.S., where it's estimated that more than 61 million women and men aged 50 and over will be affected by either osteoporosis or low bone mass by 2020.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/55816-amway-nutrilite-ultimate-bone-health-solution-reduce-risk-of-osteoporosis

(Photo:  http://photos.prnewswire.com/prnh/20120717/MM38239)

Amway also introduced the new NUTRILITE Bone Health app with information, tips, and questions to assess osteoporosis risk. NUTRILITE is the world's No. 1 selling vitamins and dietary supplements brand*** and is available exclusively from Amway Independent Business Owners.

Two Supplements Are Better Than One

When taken together, NUTRILITE OSTEO KEEPER™ and NUTRILITE Cal Mag D, the two supplements in Ultimate Bone Health Solution, work to help maximize bone strength and integrity as you age, based on preliminary research studies. OSTEO KEEPER is a patent-pending supplement with all-natural key ingredients -- pomegranate and grape seed extracts -- that when taken together with NUTRILITE Cal Mag D may support the body's ability to maximize bone strength and integrity by keeping calcium where it belongs, in your bones. Cal Mag D provides calcium, magnesium, and vitamin D to encourage the maximum absorption potential in the body and may reduce the risk of osteoporosis when adequate calcium and vitamin D are part of a well-balanced diet throughout life*. In short, Cal Mag D builds bones while OSTEO KEEPER preserves and strengthens them.**

"As we age, it gets harder for our bodies to absorb calcium. And since your entire body needs calcium, if it doesn't find it in your bloodstream, it will steal it from your bones, which can lead to osteoporosis," says Keith Randolph, Ph.D., Technology Strategist for Nutrilite. "a diet rich in calcium and vitamin D is important, and not just dairy -- leafy green vegetables like spinach, kale, and broccoli are also rich in these nutrients. Combine with exercise and supplementation, and it's possible to have strong, healthy bones for life."

One in three women and one in five men over the age of 50 will suffer a hip fracture caused by weak bones. For women over 45, osteoporosis accounts for more days spent in the hospital than diabetes, breast cancer, and many other diseases.****

How Does It Work?

Pomegranate and grape seed extracts, the natural key ingredients in NUTRILITE Ultimate Bone Health Solution, have been shown to be significantly effective in modulating effects of the IL-1 gene. The presence of the IL-1 gene in our bodies can induce the overproduction of an activator in our bodies that leads to the creation of osteoclasts, which increases bone resorption, breaking down bones in our bodies.

New App Assesses Osteoporosis Risk

More information about the NUTRILITE Ultimate Bone Health Solution is available in the new NUTRILITE Bone Health app, exclusively from Amway. The NUTRILITE Bone Health app is a one-stop bone health destination. It offers informative bone health stats from the International Osteoporosis Foundation and expert videos demonstrating the right exercise moves to help you build stronger bones. It also provides information on how proper nutrition plays a role, as well as a demonstration and scientific explanation of how OSTEO KEEPER supplement, together with Cal Mag D, works in your body.

About Nutrilite

NUTRILITE, exclusively from Amway, is the world's No. 1 selling vitamins and dietary supplements brand***. Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms***. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, DOUBLE X® Vitamin/Mineral/Phytonutrient, and NUTRILITE OCEAN ESSENTIALS® Balanced Health
Omega-3 supplement, the brand's four most popular supplements in North America, have completed the NSF® Certified for Sport® program. This reduces the risk that a dietary or sports supplement contains banned substances.

About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway; Access Business Group, LLC; and Alticor Corporate Enterprises (ACE); reached $10.9 billion in annual sales for 2011.

*Regular exercise and a healthy diet with enough calcium and vitamin D help individuals maintain good bone health and may reduce the risk of osteoporosis.

**This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

***Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

****International Osteoporosis Foundation.

SOURCE Amway

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