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Press Release - Online Casual Gaming With A Charitable Twist

>PRWEB.COM Newswire

(PRWEB) July 13, 2012 is an exciting, revolutionary new game website that is launching on August 4th, 2012. Two-hundred-and-fifteen million hours each day are spent on online gaming, but what if every day the leisurely hours spent in front of a simple computer screen had the potential to spark positive change throughout the world? British Columbia-based is turning this concept into a reality with a mission to use online gaming to raise both awareness and essential funds for notable charities.

By redefining the draw of online gaming, has created a format that will increase the social responsibility of the Internet’s existing 1.1 billion casual gaming users. In exchange, users will have the ability to win substantial prizes, including cars and charitable-oriented vacation experiences, which are not offered by other gaming sites.

The minds behind are combining entertainment with philanthropy to establish an online community atmosphere. “I really get excited about the chance to give back and build something that will help the world,” says Duane Lockwood, President of He feels satisfied knowing that the hours spent gaming for fun will no longer be wasted. Rather, the free entertainment site will play an active role in using these hours to promote positive social change, interaction and social networking.

To start, has committed to donating a percentage of its gross revenues to established charities, which its own team has researched, with the hope that as the community of users increases, the charitable percentage will increase as well. carefully selects its charitable partners, and intends to continue to incorporate international charities to its site that complement one another. The goal is all encompassing in that the company would like to eventually address charity efforts in all areas of health and wellness, leaving no facet untouched. is making substantial efforts to spread the word about its potential before it launches in August. The company has conducted careful studies to pinpoint a target demographic of users who will benefit from the site’s use and take pride in the online community it has created.

The process of engagement and promotion for the website has been complemented by social media efforts, but its notable achievements and celebrity endorsements have caused the name to become recognized by word of mouth.

With over 145 million active gamers in North America alone, and 29 per cent of Internet time currently being spent on gaming, has a genuine opportunity to make a revolutionary impact on the online gaming world. User by user, the site will have the ability to impact change in the world by encouraging its community to simply play their favorite games.

The vision of will allow the public’s perception of online gaming to shift into an activity with the potential to contribute positively to the world, essentially an ability to game for good.

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