New eBook “How Shopping Carts Kill DRTV Campaigns And What To Do About It” Addresses 78% Abandonment Rate
St. Petersburg, FL (PRWEB) July 11, 2012
Shopping cart abandonment is an astounding 78% for DRTV campaigns, which means that almost 8 of 10 consumers who place one or more products in their online shopping carts do not complete the transaction. Acquirgy and SeeWhy co-published this eBook to alert marketers to the serious nature of this problem, and show how solutions can result in significant reductions in abandonment.
The data presented in the eBook is based on a massive SeeWhy Conversion Academy Study involving 617,247 consumers and 264,631 U.S. ecommerce transactions, the Shopping Cart Abandonment rates and related factors were identified for all types of ecommerce sites, and as a subset, DRTV product sites.
“DRTV marketers experience an abandonment rate that is a full six percentage points higher than other marketers,” said SeeWhy CEO Charles Nicholls. “We’ve identified two buckets of reasons, all related to timing and money” he added.
Adds EVP of acquirgy Irv Brechner, “Abandonment is one of those little known issues that DRTV marketers need to understand and take action to reduce. Otherwise, it could be a contributing factor to an underperforming program.”
Acquirgy is a customer acquisition agency specializing in multichannel campaigns fueled by DRTV. With over 300 DRTV campaigns and over 100 landing pages/microsites developed for clients, acquirgy is acutely aware of what it takes to convert consumers who arrive online from infomercials and short-form commercials.
SeeWhy is the leader in real-time ecommerce shopping cart recovery. The SeeWhy Conversion Manager drives online sales for many of the world’s largest brands, including Bare Escentuals, Columbia Sportswear, Guthy-Renker, Lucky Brand, Remington and Visa. SeeWhy CORE™ (Continuous Optimization Revenue Enhancement) is a highly integrated, real-time SaaS platform that optimizes each website visitor’s path to purchase. By continuously triggering the right marketing message with the right offer at the right time, SeeWhy achieves the highest ROI in the industry