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Press Release

Rising Broadband Penetration and Growing Popularity of Social Networking Sites Drives the Social Gaming Market, According to New Report by Global Industry Analysts, Inc.

>PRWEB.COM Newswire

San Jose, California (PRWEB) July 10, 2012

Follow us on LinkedIn – One of the many influences of modern technology on social interaction is the growing use of online gaming as a medium for social interactions. The importance of social interaction in games can be put into perspective by the fact that “social interaction” is becoming an increasingly important theme in multiplayer gaming. Also, mirroring the trend is growing replacement of individual game consoles, which once ruled the video games industry, by online games.

Social games, in particular allow users to utilize games as a means of communication and interaction with other players. Social games are increasingly being perceived as viral mechanisms that help promote qualities of cooperation and healthy competitiveness. Incremental improvements in the quality of social games and superior in-depth gameplay have over the last couple of years, encouraged more number of consumers to access the social gaming scene. The simplicity of gaming formats and easy accessibility over social networks have thrown open these games to a much wider community, including non-gamers such as housewives and busy professionals. Although the demand curve slightly leans towards the younger generation, social games transcend the age factor, even appealing to senior citizens.

Social networking sites provided the much required initial impetus to the social gaming concept, as scores of subscribers of these sites turned out to be a ready-made market for social gaming. The number of social network users already account for over 2/3rd of total Internet users and continues to grow rapidly, which makes social networks a fertile ground for proliferation of social games. Social networks have already introduced scores of online gamers and non-gamers to social games, thereby helping increase opportunities for global social gaming market. Providing several free-to-play game offerings, social networking sites have converted several non-gamers into active gamers and even occasional/casual gamers into serious social gamers. Presenting live updates on the progress of a user in the game, social networking sites have brought the much desired competitive element into social gaming, making it a big hit among gaming community. The rapid growth in broadband Internet penetration is also helping boost social gaming market across the world. Broadband connectivity at homes provides higher bandwidth and enables users to avail superior value premium services, such as, downloading high-quality streaming video content, and online games. By virtue of the superior surfing experience extended by broadband, broadband-based users typically spend more time online, thus driving opportunities for social gaming market.

Extending traction to the trend is the launch of consoles with online capabilities and wireless phones capable of supporting games downloads. Introduction of smartphones such as iPhone and Android based phones currently with built in social gaming features are also helping increase traffic to social games. In the years ahead, social gaming is expected to get more sophisticated, and gain more popularity with users. New games will create innovative social experiences using information regarding real-world hobbies and interests of its users. Increase in ARPU rates, thanks to the introduction of novel payment initiatives such as universal payment system launched by facebook that allow users to buy credits and spend across different games, will also lend traction to social gaming market over the next few years. Increased penetration among Asian markets especially will add vigor to the global market, which will continue to prosper through greater participation from current users and viral participation from new users.

As stated by the new market research report on Social Gaming, Asia-Pacific represents one of the most prominent regional markets with annual revenue from the region waxing at a CAGR of about 36.9% over the analysis period. Robust growth in number of Internet users, growing broadband penetration, and increased adoption of smartphones, especially in regional powerhouses China and India, will fuel market prospects for social gaming in the region.

Major players in the global marketplace include Beijing ELEX Technological Co., Ltd., Bigpoint GmbH, Crowdstar, DeNA Co., Ltd ., Digital Chocolate, Inc., Disney Interactive Media Group, Meez, Electronic Arts, Inc ., Kabam,, Metrogames, SGN, RockYou, Inc., Stillfront Group, Wooga GmbH, Zynga, Inc., 6Waves, among others.

The research report titled “Social Gaming: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by annual revenues (in US$ Million) for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico and Rest of Latin America) and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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