Call Quality Review In New IDA Dental Marketing Plans Increases Conversions
San Francisco, CA (PRWEB) July 06, 2012
A survey by one of the top online dental marketing blogs – TheWealthyDentist.com (TWD)– recently concluded that the way the front desk team handles new patient calls can make or break lead conversions. The TWD dental marketing survey found that up to 50% of these first time calls never result in an appointment. So Internet Dental Alliance, Inc. (IDA) offers a convenient solution built into all of its New Patient Marketing Machine™ plans.
The Call Recording and Quality Review option is available to dentists via the Control Panel of the dental marketing websites, or Portals, that are at the center of their plan. When doctors opt to use the dedicated 800-number for call tracking, they are automatically set up to record all of the incoming calls.
"Over the past few decades, I've seen doctors spend literally tens of thousands of dollars on elaborate marketing strategies – then lose their investment due to lack of training, lack of systems, and lack follow-through by their front desk teams," says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. "Generating the high-value new patient lead is merely the first step. Converting that phone call into an appointment completes the process."
IDA New Patient Portals are designed to attract patients that match the practice's clinical skills, such as cosmetic dentistry, orthodontics, dentures, dental implants, gum disease, tooth whitening, sedation dentistry, etc. IDA's LeadFire technology automatically optimizes the Portal's web pages with keywords strategically selected to appeal to the practice's target market.
The Portal's layout, articles, videos and images are designed to encourage patient prospects to contact the dental office to set up an appointment. The Call Recording and Quality Review feature lets doctors monitor how well their team handles new patient calls to make training and coaching easier and more effective. IDA recommends letting the front desk team know that they'll be recorded and getting their acknowledgement in writing.
"Implementing call quality review into front desk dental management can add from 5 to 20 new patients per month to a dental practice. It's our most frequently requested feature," adds Jim Du Molin.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.