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Press Release

NBA Jam Session to tour the nation this summer

Canada NewsWire

- The Interactive Basketball Festival will Bring Free Basketball Activities to Six Cities and Feature Appearances from NBA Players -

TORONTO, July 20 /CNW/ - NBA Jam Session, an interactive basketball festival will travel across Canada this summer and bring free basketball activities to fans of all ages and skill levels. From August 21 to October 10, NBA Jam Session will make weekend stops in Halifax, Montreal, Winnipeg, Calgary, Vancouver and Toronto.

"Basketball is more popular than ever in Canada following the record-breaking TV viewership of Game 7 of the NBA Finals," says General Manager of NBA Canada Dan MacKenzie. "NBA Jam Session will allow fans in Canada to experience the NBA like never before through a great mix of basketball and entertainment."

    Free Saturday activities for fans at each NBA Jam Session visit will

    -   Appearances by NBA players, legends, mascots and dancers
    -   Performance by a world famous Harlem Globetrotter
    -   A free photo for each fan with The Larry O'Brien Trophy
    -   An NBA Fit clinic to teach attendees how to get in shape
    -   Dancing instruction from NBA dancers
    -   Measure up stations that give fans a chance to compare height, hand
        size and shoe size with NBA players

    Sunday activities at each NBA Jam Session visit will include:

    -   A full day 3-on-3 tournament. There is a $60 entry fee per team and
        fans can register at
    -   There will be four age divisions: Under 12 will be co-ed and than
        separate male and female divisions for players ages 13-15, 16-18
        and 19 and over
    -   The winners of the 19 and over tournament will win a trip to Toronto
        for the National Finals at Air Canada Centre during a pre-season
        Toronto Raptors game
    -   Registration will be on a first come, first served basis and will
        open July 23 at 10:00 a.m. EDT

NBA Jam Session partners include: American Airlines, Colgate-Palmolive, EA Sports, Family Channel, Gatorade, HP, Life Science Nutritionals, Parmalat Canada Inc., Rogers Communications and Spalding.

"Parmalat is committed to supporting a healthy active lifestyle," says President and CEO of Parmalat Canada Inc., Nash Lakha. "Black Diamond Cheese has sponsored the NBA for the past 3 years, we are excited about the NBA Jam Session tour and the opportunity it brings to engage kids and keep them active through the sport of basketball."

The NBA Jam Session Tour Schedule:

Halifax (Waterfront) August 21-22

Montreal (Crescent St.) September 11-12

Winnipeg (The Forks) September 18-19

Calgary (Olympic Plaza) September 25-26

Vancouver (Granville Sq.) October 2-3

Toronto (Yonge-Dundas Sq.) October 9-10

For more information please visit and join the Facebook page at to receive the latest updates on which NBA personalities, dancers and mascots will appear in each city.

About the NBA in Canada

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2009-2010 season the NBA will distribute games and programming to 215 countries and territories in 41 languages. NBA rosters feature 75 international players from 32 countries and territories. In Canada, the NBA broadcasts more than 500 games nationally on CBC, TSN, TSN 2, The Score, and Raptors NBA TV. The league also has digital media relationships with Bell Mobility, Bell Sympatico, TSN and Rogers Sportsnet. The NBA has 9 marketing partners in Canada, with adidas, Coca-Cola, Colgate-Palmolive, EA Sports, Gatorade, Hewlett-Packard, Nike, Parmalat and Spalding.

About Parmalat

With over 120 years of brand heritage in the Canadian dairy industry, Parmalat Canada Inc. is committed to the health and wellness of Canadians and markets a variety of high-quality food products that help them keep balance in their lives. Parmalat Canada produces milk and dairy products, fruit juices, cultured products, cheese products and table spreads with such respected brands as Beatrice, Lactantia, Astro, Black Diamond, Cheestrings, Ficello and Balderson. Our employees' continued commitment to quality and innovation has helped Parmalat Canada become one of the largest, most-dynamic food group companies in Canada, employing more than 2,900 people with 18 operating facilities across Canada.