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Press Release

Bedtime Reading Tops Brit Kids Poll

PR Newswire

LONDON, June 28, 2012 /PRNewswire/ --

British families everyday evening favourites

When it comes to spending quality time with the family in the evening, more than 40% of British families said their best loved moment was reading a book together before hitting the hay, a recent survey conducted by designer childrens bedroom furniture company Feather & Black reported. The poll revealed that devoting time together is a firm favourite amongst British families, than slumping down in front of the sofa. It seems that the British really do love traditional rituals like winding down together with a good book!  

Whether it's reading a fairytale, fable or a classic Roald Dahl book, British kids relish tales with mum and dad before turning in for the night. It seems that a good old fashioned book is favoured more than the lure of modern game consoles!

UK families favourite everyday evening moments included:

  1. Reading a book in bed (43% polled)
  2. Watching TV on the sofa (26%)
  3. Playing with a games console (11%)
  4. Playing with toys in their room (9%)
  5. Playing on their Ipad or Iphone (4%) and drawing (4%)
  6. Doing homework (2%)

A whopping 50% of British women said their favourite night-time pastime is reading with the little ones in bed before turning off the lights, compared to 35% of British men who also claimed reading was their favourite moment with the kids too. Interestingly, 15% of the same British men said playing a game console with the kids is the most cherished evening activity, as opposed to 8% of British women who also shared that view. Furthermore, 11% of British men said playing with the kids in their room with their toys is an alltime evening favourite, compared to 8% of British women. Regardless of age, all British mums and dads polled in the survey said that sharing a good book in bed is the most treasured everyday evening moment. It seems that despite the attraction of iPads or iPhones, UK kids prefer to curl up with mum and dad and read a good book together, than play their gaming gadgets!

Adam Black, MD of Feather & Black says "It's great to see from the poll that British parents love reading to the kids before they go to sleep. As a bedroom specialist for both adults and children, it's good to know that families enjoy spending quality time relaxing together in the bedroom. Whether it's reading a good book or playing with the kids in their bedrooms, having quality childrens bed storage, like our Salisbury childrens storage bed, will help keep the room tidy and mum and dad happy! We hope British families continue to treasure their time together and ensure those special moments are adored forever."

Feather & Black is a leading bedroom furniture retailer with 35 stores nationwide, offering a wide selection of exclusively designed products including coordinating bedroom ranges, metal and wooden beds and mattresses, as well as children's beds, bed linens and accessories for both adults and children.

Notes to editors:

  • Survey conducted up to 2000 respondents by Vision Critical

SOURCE Feather & Black

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