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Press Release

Kitchen Knife Basics Infographic Released by Chef Knife Guru: Powered by

>PRWEB.COM Newswire

Marina Del Rey, CA (PRWEB) June 26, 2012

Chef Knife Guru, the leading cutlery store featuring a recently-launched kitchen knife buying guide Powered by, has released an infographic titled, "Proper Kitchen Knives Make for Quick & Easy Cooking." The infographic offers at-home cooks a cheat-sheet to become a pro on essential kitchen knives and their intended uses, from the chef's knife to steak knives to the serrated bread knife.

The specialized category store with companion content destination is the first of its kind for, and was created with the understanding that many cutlery shoppers desire and need to make well-informed decisions before purchase. Using their own category expertise and decade of research around the cutlery shopper, identified three main areas of buyer interest: best in class, knife gift ideas and kitchen knife basics. The Chef Knife Guru store with content concept was formed to address cutlery shoppers' desire for tips and advice to navigate the expansive range of brands, types and prices within cutlery. Shoppers can easily find more information on top brands and recommended items in the guide, and likewise, customers can easily purchase featured items directly in the store or from another one of’s network of Powered By stores. The Chef Knife Guru Store is branded as a category authority within the network, offering top-rated kitchen knives for a range of budgets and lifestyles, from industry-leading brands like Wüsthof, Shun and Global. Chef Knife Guru will continually add to the guide as the store discovers new items or trends in kitchen cutlery.

Chef Knife Guru launched with a $500 sweepstakes giveaway that is running through June 29th, and free shipping offered to all new customers.

About is transforming online shopping in the food and cooking space by building innovative, entertaining shopping experiences with trusted brands. operates 14 uniquely branded stores including: Food Network Store, Calphalon Store, and Epicurious Store. Powered By delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities. offers customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with exceptional service and is the recipient of numerous awards for customer satisfaction. was founded in 1998 and is based in Marina Del Rey, CA.

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