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Press Release

Brollies and Bowler Hats at the Ready for The Chap Olympiad This July

Annual sporting occasion for overdressed beacons of tradition and sartorial elegance.
LONDON, ENGLAND, June 26, 2012 /24-7PressRelease/ -- Chaps, bounders, debonair dandies and courageous cads congregate in the immaculate Bedford Square Gardens for a weekend of Gin-fuelled sporting ineptitude as the Eighth Annual Chap Olympiad comes to London on 7th and 8th July.
Less than three weeks before the real London Olympics get underway, a spectacle of a very different sporting slant will celebrate English eccentricity and British buffoonery with two days of madcap events including Umbrella Jousting, Cucumber Sandwich Discus and the Martini Relay (without the aid of a butler).
Orchestrated by The Chap magazine, for gentlemen of good taste thoroughly opposed to the vulgarity of modern culture, the Chap Olympiad has grown from humble beginnings and now coincides with the greatest sporting event on earth.
"After years of covertly observing our annual sporting spectacle for the overdressed, the British Olympic Committee has picked 2012 as the year to stage its copycat event, called simply 'The Olympic Games'," a spokesman from The Chap said.
Day One of the 2012 Chap Olympiad will get underway with an opening ceremony which includes the lighting of the Olympic Pipe. This will be followed by such delights as Ironing Board Surfing, Butler Baiting, Moustache Wrestling, Not Playing Tennis and Umbrella Jousting - where chaps on bicycles try to knock each other over with brollies, protected by Bowler hats and shields made out of reinforced copies of the Daily Telegraph.
Spectators are encouraged to dress for the occasion (think Tweed, boaters, canes and linen suits) and enjoy cocktails, Gin 'n' Tonics and jugs of Pimm's from the bar while listening to some gypsy swing jazz from the King's Cross Hot Club ensemble.
Day Two - dubbed the Paralyticolympics - will see "those barely able to stand have their trouser creases and their pipe-smoking technique put to the test". Events include Hop, Skip and G&T, Three-Trousered Limbo, Tug of Hair, Bounders, Synchronised Slippages and the fabled Cucumber Sandwich Discus (won last year by two chapettes).
A special Gin Tent staffed by nurses trained at Atters Attree Gout Sanatorium will assist any contestants who have tested negative for alcohol levels - or simply those in need of a quick pick-me-up. The closing ceremony will feature a live concert by banjolele-wielding Chap-hop superstar Mr. B the Gentleman Rhymer, who, among other notable ditties, will be showcasing his brand new tune, "Light the Olympic Pipe".
Gold, silver and bronze cravats will be awarded on both days after each event and performances are said to be judged "principally on maintenance of panache, perfectly knotted ties, stiff upper lips and acceptable levels of skulduggery".
The Chap Olympiad is a wonderfully tongue-in-cheek sideways look at British traditions and a brave attempt to keep the sartorial elegance of yesteryear alive. It may never reach the levels of Royal Ascot, Wimbledon or the Royal Regatta at Henley in terms of sporting prowess - but it promises to bring out the very best in everyone involved.
As says the BBC: "These Olympics are for the immaculate of trouser, the frail of form and the fearful of sport. It celebrates panache rather than athleticism."
LondonTown.com is the number one Internet site for London. With over 16 years of experience assisting visitors to the capital, they pride themselves on their customer service and editorial independence - no advertising or paid for content is allowed. The LondonTown.com team assist in finding cheap London hotels, sightseeing tours, ticket information and events. Trusted and with a loyal following, LondonTown.com is a very reliable source of recommendations and advise on what to do in London. http://www.LondonTown.com
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