Goodby Silverstein & Partners & Chevrolet Win Gold in First-Ever Mobile Lions at Cannes International Festival of Creativity 2012
Super Bowl Game Time App Takes Top Honors in Brand New "Mobile" Category for "Best Use of Multiple Screens"
CANNES, France, June 19, 2012
CANNES, France, June 19, 2012 /PRNewswire/ -- Goodby Silverstein & Partners (GSP) announced they have been awarded a prestigious Gold Lion in the new Mobile Category for "best use of multiple screens" for the Chevy Game Time app at the Cannes International Festival of Creativity 2012. The Chevy Game Time app was created to enhance second screen viewing during Super Bowl XLVI, allowing users to play games in real time and enter to win prizes, including 20 Chevys and thousands of other giveaways.
In addition to the attention-grabbing ads, Chevy's Game Time app proved extremely successful with:
Over 703,000 registrations
Over 35 million page views
25 million trivia questions answered
Nearly 1.6 million hours spent on the app
Over 130,000 new fans on Facebook
and 9,000 new followers on Twitter
With so many ads during the Super Bowl, the Chevy Game Time app succeeded in breaking through the clutter and allowing users to experience Super Bowl Sunday in a new way. The app was the first of its kind, which makes it only fitting it earns the first-ever Mobile Cannes Lion.
"We are honored to win in what is certainly a pioneering, forward-looking category," said Jeff Goodby, Co-Chairman/Creative Director of Goodby Silverstein & Partners Jeff Goodby (@JeffBadby), "Traditional media is being reborn with the addition of apps that make us see old media through new lenses."
Jeff Goodby and GM's Global Chief Marketing Officer Joel Ewanick will host the seminar, "Can your client be your friend?,"Friday, June 22, 5:45 p.m. at the Debussy Theatre in the Palais. There is also the Chevy Sonic Exhibit at the Grand Hotel everyday for the duration of the Festival from 10 a.m. to 6 p.m.
About Goodby Silverstein & Partners:
Goodby Silverstein & Partners, a unit of the Omnicom Group, is one of the world's most respected and most awarded advertising agencies. Founded in 1983, the company is headquartered in San Francisco with an office in Detroit. They serve an array of national and international accounts, including Frito-Lay, the California Milk Processor Board (got milk?), Adobe, Chevrolet, TD Ameritrade, the NBA and many others. For more information on GSP, please visit goodbysilverstein.com.