Purolator International Names Elissa LiVecchi Director of Marketing
Jericho, NY (PRWEB) June 19, 2012
Purolator International, the leading provider of Canadian logistics services has named Elissa LiVecchi Director of Marketing, reporting to Jonathan Routledge, Vice President of Sales & Marketing for Purolator International.
“Purolator International is a subsidiary of Canada’s largest integrated delivery services provider and we are currently undergoing an expansion across the U.S.,” stated Routledge. “It is important to promote our brand with a coordinated communications program and Elissa’s role will be to oversee that process. I am pleased to welcome her on board.”
LiVecchi has concentrated her career in marketing for international companies and has extensive experience in product marketing, channel marketing, marketing communications and public relations. Prior to joining Purolator International, she was Director of Brand Promotion at Canon, U.S.A. Inc., and, from 1996 to 2009, she held positions of increasing responsibility with CA Technologies including director of global partner marketing and communications and senior marketing strategist.
“Purolator has a sterling reputation as a logistics provider and I am eager to enhance the company’s U.S. presence with marketing strategies that support achievement of the company’s business goals,” said LiVecchi. “I look forward to working with Jon Routledge and the members of the Purolator International marketing and sales teams.”
Ms. LiVecchi earned her Bachelor’s Degree from SUNY Fredonia and holds a Graduate Certificate in Professional Studies from Long Island University.
Purolator International announced its aggressive expansion plan in 2011. This expansion has included the opening of 10 new branch offices in 2011 in markets such as San Francisco, Minneapolis, Boston and Salt Lake City to facilitate cross border logistics for shipments traveling between the U.S. and Canada. This year, Purolator anticipates opening 10 additional branch office locations in key U.S. markets.
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About Purolator International
Purolator International is a subsidiary of Purolator Inc., Canada’s largest integrated parcel and freight delivery services provider. Purolator International specializes in the air and surface forwarding of Express, Freight and Parcel shipments, customs brokerage, and fulfillment and delivery services to, from and within Canada.
In addition to facilities throughout New York, Purolator International has locations in key U.S. and Canadian markets including Los Angeles, San Francisco, Seattle, Chicago, Cleveland, Detroit, Dallas/Ft. Worth, Philadelphia, Boston, Raleigh/Durham, Toronto, Vancouver and Montreal.