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Press Release

New Look Brings Cool Britannia-Chic to the High Street with Their Inspired Range

Trend-setters fly the flag in style with New Look's Cool Britannia collection ahead of Great Britain's Golden Summer.
LONDON, ENGLAND, June 16, 2012 /24-7PressRelease/ -- Great Britain is well and truly in the cusp of reaching stylish, new heights as it gets ready to be crowned Cool Britannia. With the Queen's Jubilee imminent and the Olympics looming with torch-lit excitement, London and Great Britain certainly seem to be the place to be.
The fashion world are playing their part: Alexander McQueen's gem-encrusted Union Jack clutch; luxury jewellers, Garrard creating a series of Diamond Jubilee Pendants, and Brit favourites, Hunter, designing some bespoke Union Jack wellies are examples of fashion's many glamorous nods to this golden summer of Great Britain. The sense of Cool Britannia has captured the heart of the fashion world with haute and high street names producing some bespoke collector's items. New Look, the high street fashion favourites, has put together a range of clothing, Cool Britannia, that takes the Union Jack as a stylish logo on items for spring and summer; from dresses to shoes to vests, it's the trend that mixes up the red, white and blue in style.
It's proving to be a versatile design and a summer movement everyone wants a piece of. Both Rihanna and Jessie J have been snapped wearing the flag in select forms, from the glam, chiffon and gold sequinned, to the cropped.
New Look offer a great gallery of designs to keep it Cool Britannia. Their Union Jack Head Tie is a subtle way of adding the flag to an outfit, but they also cater for those who want to make a big, bold splash: their Union Jack Light-Weight Jersey Jumpsuits are loud and proud. The list is endless. The design has hit tights, earrings, trainers, watches and bags.
New Look bikinis too, get the treatment, with their Abbey Dawn Union Jack Bikini perfect for sporting on sun loungers on holidays this summer. In addition to the more niche items, New Look offer the straightforward Union Jack T-shirt, easy-to-wear with everything and for fashionistas wanting to nod to the movement rather than go head-to-toe, there are items like the Tall Blue Voile Maxi Skirt in royal blue to mix and match with reds and whites, keeping it simple for the season.
The store has produced some one-off pieces that can bring some Cool Britannia-chic to wardrobes across the world.
About New Look
New Look are award-winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.
Website: http://www.newlook.com
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