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Press Release

Demandbase Named To JMP Securities Hot 100: Best Privately Held Software Companies For Third Straight Year

Company Recognized for its Industry Leadership in B2B Marketing and Real-Time Personalization

PR Newswire

SAN FRANCISCO, May 15, 2012 /PRNewswire/ -- Demandbase, Inc., the real-time personalization and targeting platform for B2B, today announced that it has been honored by JMP Securities as a 'Hot 100 Best Privately Held Software Company,' marking the third year in a row the company has received the honor. The report profiles 100 of the software industry's leading private companies as identified by the software research team at JMP Securities. Demandbase was chosen among thousands of software companies based on the success of its proprietary business identification technology, which identifies website visitors and delivers key visitor business attributes in real-time so that marketers can deliver a personalized web experience and optimize conversions, all without using tracking cookies. 

JMP Securities is a San Francisco-based, full-service investment bank that provides equity research, institutional brokerage, and investment banking services to public and private growth companies and their investors. Demandbase was recognized among industry leaders at a reception on Monday, May 14, on the first evening of the JMP Securities Research Conference in San Francisco.

"We are honored to continue to be recognized by JMP on its Hot 100 list, especially among such an impressive group of marketing technology companies," said Chris Golec, CEO, Demandbase.  "The market has recognized which solutions have become critical to help businesses most effectively scale revenues, and this acknowledgement is additional validation of the growth and importance of the space. As a thought leader in the private and public equity markets, JMP's recognition of Demandbase as a driving force in next-generation B2B marketing is invaluable."

JMP evaluates multiple criteria in selecting its Hot 100, including financials, products and services, leadership, customers, and market potential. Only software companies that demonstrate excellence in their respective areas make the Hot 100 list. Demandbase was selected for its breakthrough technology, which enables the business to business marketplace to deliver web visitors personalized experiences in real time, leading to the rapid adoption by large enterprises, including Avery Office Products, Dell, HP and Netapp.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.  Without the use of cookies, Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers.  Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.  For more information, visit




SOURCE Demandbase, Inc.