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Press Release

Fatboy(R) Breaks Boundaries at C2-MTL

Fatboy(R) to create an inspirational lounging experience within the innovation village at C2-MTL.
DALLAS, TX, May 14, 2012 /24-7PressRelease/ -- Fatboy(R) announced today it will be an official sponsor of C2-MTL. C2-MTL is an international gathering for business leaders interested in insights into how creativity can drive their organization's strategic development. With high profile speakers, thought-provoking presentations and privileged access to business gurus who have figured out how to incorporate creativity into business management, C2-MTL will be an opportunity for participants from industries of all types to develop their business creativity skills and discover tools for stimulating their organization's innovation capacity.
"Developing creativity at a personal, team and organizational level is imperative for success in a world of accelerating change," said Paula Masters, President of Fatboy(R) USA. "Savvy leaders recognize the need, but achieving it can be quite a challenge. C2-MTL will be a platform for leaders to learn how to orchestrate changes in their organizations in innovative ways that will embrace and promote creativity. The Fatboy(R) brand is all about creating an experience that engages people, so what better way to create an environment that promotes creativity and imagination than by providing energizing comfort with our lounge furniture."
From May 22 to 25, 2012, C2-MTL will tackle a series of key business issues. The items on the agenda will include: creating an environment that stimulates the emergence of new ideas, breaking down interdepartmental barriers to spur creativity, developing evolutionary business models, the value of R&D, and fostering idea generation and risk taking. C2-MTL's partners include Sid Lee, Cirque du Soleil, HSM Global and Fast Company, a media company that is at the cutting edge of business innovation issues.
In 2010, IBM published its Global CEO Study, a major survey of hundreds of CEOs around the world that serves as a touchstone for the global business community. "The findings of the IBM Global study are quite striking: creativity is no longer a distinguishing feature of the new economy; it is becoming a key management function for businesses and executives in all industries and all corners of the globe," said Jean Francois Bouchard, President of Sid Lee and the main architect of the event. "Creativity is a critical factor for business survival in the age of globalization. C2-MTL will explore the business/creativity dyad and its potential to reshape the business landscape. We must use both sides of our brains in order to fully leverage our ability to think and create. Participants will be prompted to do just that, and will then be able to apply what they learn in their organizations."
Speakers from a wide spectrum of backgrounds will share their experiences, including noted director Francis Ford Coppola, who will be speaking on the subject "A Brave New World"; former Disney CEO Michael Eisner; Robert Safian, Editor of Fast Company; Arianna Huffington, Editor in Chief of AOL Huffington Post Media Group; Robert Wong, Executive Creative Director of Google Creative Lab; Daniel Lamarre, CEO of Cirque du Soleil; Patrick Pichette, Google CFO and Bill Damaschke, DreamWorks Animation Chief Creative Officer, among many others.
C2-MTL is an unorthodox concept, a conference with an entirely new framework designed to produce a creativity generating environment. C2-MTL has rethought the conventional conference concept to come up with an event featuring one-of-a-kind meetings, immersive exhibitions and activities, a creativity Boot Camp and collaborative sessions, all set in an innovation village filled with Fatboys.
"We want this to be a content driven experience that creates a conducive environment for learning creative leadership skills, spurs participants to think deeply about their business issues and helps them build a culture of creativity in their organization," said Benoit Berthiaume, Executive Producer of C2-MTL.
The C2-MTL conference will be held in the storied New City Gas Co. building, a historic 19th century complex that supplied gas to the city's streetlights in the 1920s. Located in Griffintown in the heart of Montreal's Quartier de l'innovation (innovation district), the complex will be entirely refurbished and restored to bygone glory in order to enhance the participant experience.
Cirque du Soleil, a creative partner of C2-MTL, will devote its talents and energy to supporting the event. "Our people are contributing ideas that will transform the participant experience at C2-MTL and make it an event people will long remember," said Daniel Lamarre, CEO of Cirque du Soleil. "Our teams' creativity extends well beyond the trapeze and the tight rope. Expect the unexpected."
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About Fatboy(R):
Fatboy(R) is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy(R) has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair--designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy brand experience and share the legacy by visiting and
About C2-MTL
A brave new commercial world requires brave new business models, and from May 22-25, 2012, Montreal's C2-MTL (as in Commerce + Creativity) conference will go where no business conference has gone before. Curated by creative agency Sid Lee, this unprecedented gathering of international business leaders is a completely new kind of annual business conference, one that explores the relationship between commerce and creativity, as well as its potential to redefine business. C2-MTL is giving notice that the business conference of the past is exactly that: in the past.
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