Digital Dog Direct Triples Direct Mail Business by Standardizing on Konica Minolta
Ramsey, N.J. (PRWEB) May 09, 2012
Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced that Digital Dog Direct, a leading direct mail printing and services company, has purchased two additional award-winning bizhub® PRESS C8000 Color Digital Press to help meet the growing demand for high color variable printing. By standardizing on Konica Minolta production print technology and services, Digital Dog Direct tripled its revenues and now provides offset quality printing using digital technology; improved color variable printing turnaround times and lower costs for multi-matched mailings.
Over the past five years, Digital Dog Direct has invested in the latest color production print systems in order to expand its services beyond traditional high volume black and white mailings to more targeted, higher quality color mailings. Today, the company has 12 Konica Minolta print systems including four bizhub PRESS C8000 Color Digital Presses; three bizhub PRO C6500 Color Production Print Systems; three bizhub PRO 1200 Black and White Production Print Systems and two bizhub PRO 1050 Black and White Production Print Systems.
“Konica Minolta technology and services have been instrumental in helping us triple our revenues by allowing us to offer exceptional color quality digital prints at a highly competitive price,” said Ken Maisel, President, Digital Dog Direct. “In fact, we added two new bizhub PRESS C8000 to help us keep up with anticipated demand for 2012. Konica Minolta products are highly reliable, perform as advertised, offer tremendous value and superior customer service.”
The company implemented Konica Minolta Color Care Suite, a software application package to define, achieve and maintain product-specific quality standards for bizhub PRESS C8000. Color Care ensures that Digital Dog Direct has the exact installation and calibration of all four digital presses for correct color output every time. To compliment this, Digital Dog Direct is also working with Konica Minolta to achieve Idealliance's G7 Master Printer certification.
With a monthly color volume that exceeds 500,000 impressions, the company can easily and efficiently produce short run materials using variable images, text, letterhead or graphics while maintaining the color quality and throughput power that keeps them competitive. With the bizhub PRESS C8000, Digital Dog Direct also offers customers a wider selection of paper substrates and has invested in finishing equipment from Duplo to expand into bookmaking services.
“The bizhub PRESS C8000 with Color Care is ideally suited to address the digital color needs of a new generation of marketers and with four bizhub PRESS C8000 Digital Dog Direct is well positioned to meet current customer demand for digital color variable printing,” said Kevin Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc. “Our commercial customers can count on Konica Minolta to deliver world-class color output and market-leading innovation that will increase their productivity, provide a competitive advantage and keep their customers coming back for more services.”
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is a leader in advanced document management technologies and Managed IT Services for the desktop to the print shop. Konica Minolta has been recognized as a leading supplier by the Allegra Network, International Center for Entrepreneurial Development (ICED), Mail Boxes Etc., Inc., and National Association of Quick Printers (NAQP). Konica Minolta's innovative bizhub PRESS C8000 is the first digital press to receive the G7 Digital Press Certification from the IDEAlliance®. For more information, please visit http://www.CountOnKonicaMinolta.com and follow Konica Minolta on Facebook, YouTube, and Twitter.
Konica Minolta Contact
Konica Minolta Business Solutions U.S.A., Inc.
alibucha (at) kmbs.konicaminolta.us
Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub and bizhub PRO are registered trademarks of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.