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Press Release

--bamboopink: New Employment and Style Options for Women in Uncertain Economy--

Startup Jewelry Company Enhances Direct Sales Opportunities

PR Newswire

LOS ANGELES, May 8, 2012 /PRNewswire/ -- bamboopink launched in Spring 2011 with the goal to help women take charge of their lives and offer the opportunities to build their own independent business as a first or supplemental profession.  Founded by 3 savvy moms in Southern California, two of which already have a high-end, established fine jewelry company, JudeFrances, bamboopink has taken the direct selling industry by storm.

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Designer and co-founder Frances Gadbois designs for both lines which share a common production facility.  Debbie Millar, co-founder, points out that she's seen women become more value-conscious during the recession, "yet the discernible consumer doesn't want a knock-off, they want great style and quality at affordable prices, and that's what bamboopink offers," she says. Third co-founder Jude Steele co-created JudeFrances ten years ago and brought the three women together to form this new venture.

While the US economy has steadily improved since the financial meltdown, the unemployment statistics remain stubbornly high.  In fact, according to the U.S. Department of Labor Employment Report for April 2012, four of ten Americans are out of the workforce and adult women have been hit hard with a high of 7.4% out of work.  In 2010, U.S. direct sales were nearly $29 billion with more than 15.8 million direct sellers nationwide, according to the Direct Selling Association (DSA).  The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time, according to the DSA.

To accommodate these new entrepreneurs, many companies, such as bamboopink by JudeFrances, are looking at ways to bring this segment into the 21st century and forging ahead to give women a chance to join and be their own boss with flexible hours.

About the company:
bamboopink is a collection of hand-designed, chic and affordable fashion jewelry.  Delivering quality, style and incubated out of an exclusive fine jewelry company, JudeFrances, bamboopink is an extensive collection of colorful, classic, mix-and-match jewelry ranging in price from $29-$225 (up to $99 for the base collection and up to $225 for limited edition pieces in the couture collection). Customers can expect hypo-allergenic pieces, plated in 24k gold or rhodium, with exceptional quality and service. bamboopink offers women financial independence and business flexibility in a unique home-based entrepreneurial opportunity. Consumers can purchase bamboopink directly from a bamboopink consultant or on their website,

Contact: Cindy Riccio
Mary Pietromonaco
CRC/jline: group




SOURCE bamboopink

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