Social Recruiting: Randstad Canada Uses Social Media to find Top Talent
TORONTO, May 8, 2012
Randstad Canada's skilled recruiters use social media as a way to find top talent.
TORONTO, May 8, 2012 /CNW Telbec/ - There is no denying the use of
social media sites has exploded over recent years. Currently there are
almost 16 million Facebook profiles live in Canada and over 5 million
on the professional social network LinkedIn. And as more and more
people spend their time online, it only makes sense for Randstad
Canada, the country's leader for staffing, recruitment and HR Services,
and its skilled recruiters to use social recruiting techniques to be where the most qualified, talented, and largest pool
of applicants are.
Stacy Parker, EVP of Marketing at Randstad Canada, says it is easy to
understand why the organization is using social media as a recruitment
resource when you consider the millions of users on sites like
LinkedIn, Facebook and Twitter. "The recruitment sector has always been
good at adapting and by embracing social media and it's opportunities,
we have already seen our recruiters reinventing the way they build
their brand and build relationships with clients and candidates."
Social recruiting is about engaging with users and using social media
tools to source and recruit talent. This includes posting open job
positions to social media sites, actively searching these sites for
potential candidates and even researching a candidate's social network
profiles to learn more about them.
According to Parker, there are many unique ways an organization can
leverage the power of their network through social media. "A key
component is training and developing a unified strategy while
constantly testing. Continuing to put resources and effort behind
social media leads to results. It is not a "one night stand" but an
ongoing relationship you need to develop and consistency and frequency
are keys to success," she explains.
Parker says social media sites can and do open up a whole new world of
job recruitment opportunities. "These tools allow our recruiters to
target the exact skill sets required for often difficult-to-fill
positions. Candidates that were once difficult to reach are now right
at our fingertips," she says.
"We spend every day helping Canada's leading employers find talented
people, so of course we want to be where the most talented and
cutting-edge prospective job applicants are," says Parker. "It's
important to us to develop a strong understanding of the ins and outs
of social media and how it benefits the recruitment process. These
networks, when properly executed, are a great way to gain a competitive
advantage and can be a very powerful tool for finding today's top
About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR
Services. As the only fully integrated staffing company in the country,
we understand the recruitment needs and demands of employers and job
seekers across all levels and industries. Through our insightful
knowledge of local markets, employment trends and global network of
recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca