Grandparents.com announces 25% growth in membership numbers, adding 100,000 new members in April 2012 and strong social media metrics growth
NEW YORK, N.Y., May 7, 2012
NEW YORK, N.Y., May 7, 2012 /PRNewswire/ -- Grandparents.com (OTCBB: GPCM), the "Ultimate Resource for Grandparents" and a premier social media website for Americans over 50, is pleased to announce a 25% increase in the number of website members in April 2012, an increase of 100,000 new members. Total membership now exceeds 500,000 members. In addition, in April 2012, the company experienced 67% growth in its reach on Facebook.com (total people who see the company's Facebook.com page posts) and 70% growth in the number of people engaging (clicking, sharing, commenting) with its Facebook.com content. To date, the company's Facebook.com page has 31,655 "likes." Additionally, the company experienced a 200% increase in Pinterest followers during the month of April and now has a total of 300 Pinterest followers. Likewise, the number of the company's followers on Twitter increased 27% during the month of April, to a total of 5,320 Twitter followers.
Steve Leber, Chairman and Co-Chief Executive Officer of Grandparents.com, explained the company's mission, "At Grandparents.com, our goal is to connect and inspire today's families. As the 'Ultimate Resource for Grandparents,' we seek to strengthen the ties between family members, by promoting wellbeing for young and old, and by providing smart information and expert advice on what really matters to our members and visitors to our site, from health and money to travel and retirement. Grandparents.com's stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren." According to Examiner.com, in 2010 Grandparents.com was the second ranked commercial site (behind AARP ®) serving the age 50+ demographic markets, with over 6,000,000 unique annual website visitors. The company believes its relevance to the age 50+ demographic markets is demonstrated by the growth of its membership, which now stands at over 500,000 members.
Jeffery Mahl, President of Grandparents.com, added: "Grandparents are increasingly engaging with our brand and valuing the exceptional features, benefits, products and services we are bringing to them through our wide network of Marketing Partners and Affiliates across Entertainment, Travel, Shopping, Dining, Insurance, Wellness, Financial Services and other sectors. It is a testament to our success in executing on our aggressive business expansion model and a triumph for our entire organization." He continued, "As we approach the official Grandparent's Day launch of our new website on September 9, 2012, we will continue to build upon our extensive offerings. We expect to unveil an even more enriching experience for our valued members and stakeholders."
Grandparents.com is the "Ultimate Resource for Grandparents" and a premier social media website for Americans over 50. The website offers enriching activities, discussion groups, expert advice, ten monthly newsletters, and a Benefits Club with discounts on thousands of goods and services. In 2011, Grandparents.com added over 200 marketing partners to its Benefits Club and launched the Grandparents.com Bookstore, which is operated in association with Baker-Taylor, Inc., one of the world's largest distributors of print and digital books. The Company's new website will be launched on Grandparents Day, September 9, 2012.
Various statements in this release, including those that express a belief, expectation or intention, may be considered "forward-looking statements" that involve risks and uncertainties that could cause actual results to differ materially from projected results. Accordingly, investors should not place undue reliance on forward-looking statements as a prediction of actual results. The forward-looking statements may include projections and estimates concerning the timing and success of specific projects and our future operating results and financial condition. When we use the words "will," "believe," "intend," "expect," "may," "should," "anticipate," "could," "estimate," "plan," "predict," "project," or their negatives, or other similar expressions, the statements which include those words are usually forward-looking statements. When we describe strategy that involves risks or uncertainties, we are making forward-looking statements. The forward-looking statements in this press release, if any, speak only as of the date of this press release; we disclaim any obligation to update these statements. We have based these forward-looking statements on our current expectations and assumptions about future events. While our management considers these expectations and assumptions to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory and other risks, contingencies and uncertainties, most of which are difficult to predict and many of which are beyond our control.