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Press Release

Nair® Invites Women to Take "Brazilian Beauty Challenge" to Show Off Smooth Skin With Style

Sweepstakes with Conde Nast Celebrates New Nair Brazilian Spa Clay Product Line

PR Newswire

PRINCETON, N.J., May 7, 2012 /PRNewswire/ -- Church & Dwight Co., Inc., the maker of Nair® depilatories and waxes, teams up with Conde Nast for the "Nair Brazilian Beauty Challenge" to celebrate the smooth skin styles of the summer season and the launch of new Nair Brazilian Spa Clay hair removal products for the face and body. The sweepstakes invites women to highlight great summer style and new fashion trends to show off radiant, touchable skin that Nair provides for a chance to win a shopping spree in New York City.

(Logo: http://photos.prnewswire.com/prnh/20120507/NY00812LOGO )

"We're thrilled to partner with Conde Nast for the 'Nair Brazilian Beauty Challenge' as we launch our new products for the summer season," says Stacey Feldman, vice president of marketing, Nair brand at Church & Dwight Co., Inc. "The new Nair Brazilian Spa Clay line showcases our global hair removal expertise with new Brazilian inspired ingredients, and delivery systems that best meet consumer needs for effective and convenient hair removal at home." 

On shelves now, the new Nair Brazilian Spa Clay line features Nair Brazilian Shower Power Hair Removal Cream, Sensitive Formula Face Cream, and Spa Clay Roll-on Wax. Inspired by the beauty secrets and hair removal expertise of Brazil, the line is infused with Brazilian Spa secrets: mango butter, acai berry and mineral-rich clay. In addition, Nair Precision Face Roll-on Wax Kit, the first Nair face wax to feature our unique roll-on format, joins the portfolio of Nair products specifically designed for the face.

With these new offerings, Nair, a global expert in hair removal, provides hair removal depilatories and waxes with updated fragrances and advanced application systems for smooth skin like never before.

Dare to Bare Your Style with the "Nair Brazilian Beauty Challenge"

To enter the "Nair Brazilian Beauty Challenge" women are invited to mix and match summer apparel and accessories picked by  Conde Nast to create their ideal look to wear when they step out with beautifully smooth, hair-free skin. A style gallery will be created where users can "love" their favorite looks and share them with their friends on Facebook.

One lucky winner will win a trip to New York City, a $2,000 shopping spree with a Conde Nast stylist, and the full line of Nair Brazilian Spa Clay products. Visit NairBrazilianBeautyChallenge.com for official rules of the challenge, which will take place from May 4July 31, 2012. 

New Ways to Stay Smooth Like Never Before

New Nair products currently available at major retail stores include:

  • Nair Brazilian Spa Clay Shower Power Hair Removal Cream is an in-shower depilatory system that brings convenient Nair Shower Power® technology to the Brazilian Spa Clay line for longer lasting results vs. shaving.
  • Nair Brazilian Spa Clay Roll-On Wax is a microwavable roll-on sugar wax for legs and body. Just warm, roll and remove for up to 8 weeks of smoothness*.  
  • Nair Brazilian Spa Clay Sensitive Face Hair Removal Cream is a specially designed sensitive face depilatory formula that features precise hands-free application with a contour tip.
  • Nair Precision Face Roll-On Wax Kit is a water rinseable sugar wax formula that can be used on facial hair, upper lip and eyebrows for up to 8 weeks of perfectly smooth skin*. It has a gentle sugar formula with white Lily, and our advanced roll-on technology is easy to use, and allows expert precision.

*Individual results may vary.

About Nair®

Nair® has been a trusted brand since its birth during wartime 1940s. From the beginning, the makers of Nair depilatories have been an innovator, expert and partner in the hair removal category. Starting as a single-formula, single-scent depilatory lotion, Nair has grown into a large portfolio of 25 products serving women and men.  As the No.1 depilatory brand on the market, Nair, "Like Never Before," is poised to continue its growth and meet the hair removal needs of all consumers.  For more information, log on to www.NairLikeNeverBefore.com.

About Conde Nast

Conde Nast is home to some of the world's most celebrated media brands. In the United States, Conde Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Conde Nast has won more National Magazine Awards over the past 10 years than all of its competitors combined. Visit CondeNast.com and on Twitter @CondeNastCorp.

Contact:
Kerry McCauley/Edelman PR
Kerry.McCauley@edelman.com
212-704-8222 

SOURCE Church & Dwight Co., Inc.

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