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Press Release

Second Cup® and TASSIMO partner to offer the perfect cup of coffee at the touch of a button every time

Canada NewsWire

Second Cup T DISCS to be sold across Canada for Fall 2012

TORONTO, May 3, 2012 /CNW/ - Today, Second Cup announces a new partnership with Canada's leading on demand coffee brand, TASSIMO, to produce, market and sell Second Cup signature blend coffees and lattes across Canada using the TASSIMO T DISC on-demand beverage system. The partnership marks Second Cup's official entry into the single serve coffee market.

Second Cup coffee drinkers will be able to enjoy Second Cup's signature Paradiso® and Paradiso® Dark blends, as well as an Espresso Forte latte option, at the touch of a button in time for Fall 2012.  All varieties of Second Cup single serve coffee will be Rainforest Alliance Certified™.

Second Cup T DISCS will be sold at: Second Cup cafes; online at and; at grocery stores, specialty and mass retailers across the country.  In addition, TASSIMO by Bosch brewers will be sold at Second Cup cafes.  The TASSIMO brand is owned by Kraft Foods.  TASSIMO by Bosch brewers are manufactured and sold through a partnership with BSH Home Appliances.

"We're delighted to partner with TASSIMO on this exciting initiative and enter the growing single serve market," says Stacey Mowbray, President and CEO of Second Cup.  "The precision that the barcode technology offers ensures that each and every cup of Second Cup T DISC coffee delivers our high quality standards to our coffee enthusiasts so they can enjoy their Second Cup in the comfort of their own homes."

TASSIMO's barcode technology customizes the brewing instructions ensuring that every cup of coffee is brewed to exact specifications, every time.   The brewer reads the barcode and then delivers the precise water temperature, water quantity and brew time for each beverage. So every Second Cup beverage brewed in a TASSIMO machine will taste the way it's meant to be.

"TASSIMO is the ideal solution for loyal Second Cup coffee lovers. Its barcode technology will ensure a perfect cup of Second Cup coffee every time," says Dino Bianco, President of Kraft Canada.  "One of the things consumers love most about TASSIMO is the breadth of beverage choices we offer.  We're very excited to expand our options to include such a well-respected, super-premium, Canadian coffee partner."

The on-demand coffee category is experiencing rapid growth around the world.  In Canada, the sale of on-demand brewers represented almost 35 per cent of all coffee makers sold in 2011. Last year, TASSIMO was the number one selling on-demand single serve beverage brand in the country.  To date, approximately 900,000 TASSIMO brewers by Bosch have been sold in Canada.


Founded in 1975, Second Cup® is Canada's largest specialty coffee franchise operating more than 360 cafés across the country.  All 4,000 Second Cup® associates are trained Trusted Coffee Experts™ who handcraft over 1,000,000 coffee and tea beverages every week and are committed to ensuring "there is a little love in every cup."  For more information, please visit or find us on Facebook and Twitter.


Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit and


BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) and posted annual sales of 9,073 billion Euro in the year 2010. Today, BSH operates 41 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH family is today made up of about 70 companies in 46 countries, with a total workforce of nearly 43,000 people. Within the Canadian portfolio the main brands are Bosch, Thermador, Gaggenau and TASSIMO Single Serve Beverage Machines.