Second Cup T DISCS to be sold across Canada for Fall 2012
TORONTO, May 3, 2012 /CNW/ - Today, Second Cup announces a new
partnership with Canada's leading on demand coffee brand, TASSIMO, to
produce, market and sell Second Cup signature blend coffees and lattes
across Canada using the TASSIMO T DISC on-demand beverage system. The
partnership marks Second Cup's official entry into the single serve
coffee market.
Second Cup coffee drinkers will be able to enjoy Second Cup's signature
Paradiso® and Paradiso® Dark blends, as well as an Espresso Forte latte
option, at the touch of a button in time for Fall 2012. All varieties
of Second Cup single serve coffee will be Rainforest Alliance
Certified™.
Second Cup T DISCS will be sold at: Second Cup cafes; online at
tassimo.ca and secondcup.com; at grocery stores, specialty and mass
retailers across the country. In addition, TASSIMO by Bosch brewers
will be sold at Second Cup cafes. The TASSIMO brand is owned by Kraft
Foods. TASSIMO by Bosch brewers are manufactured and sold through a
partnership with BSH Home Appliances.
"We're delighted to partner with TASSIMO on this exciting initiative and
enter the growing single serve market," says Stacey Mowbray, President
and CEO of Second Cup. "The precision that the barcode technology
offers ensures that each and every cup of Second Cup T DISC coffee
delivers our high quality standards to our coffee enthusiasts so they
can enjoy their Second Cup in the comfort of their own homes."
TASSIMO's barcode technology customizes the brewing instructions
ensuring that every cup of coffee is brewed to exact specifications,
every time. The brewer reads the barcode and then delivers the
precise water temperature, water quantity and brew time for each
beverage. So every Second Cup beverage brewed in a TASSIMO machine will
taste the way it's meant to be.
"TASSIMO is the ideal solution for loyal Second Cup coffee lovers. Its
barcode technology will ensure a perfect cup of Second Cup coffee every
time," says Dino Bianco, President of Kraft Canada. "One of the things
consumers love most about TASSIMO is the breadth of beverage choices we
offer. We're very excited to expand our options to include such a
well-respected, super-premium, Canadian coffee partner."
The on-demand coffee category is experiencing rapid growth around the
world. In Canada, the sale of on-demand brewers represented almost 35
per cent of all coffee makers sold in 2011. Last year, TASSIMO was the
number one selling on-demand single serve beverage brand in the
country. To date, approximately 900,000 TASSIMO brewers by Bosch have
been sold in Canada.
ABOUT SECOND CUP
Founded in 1975, Second Cup® is Canada's largest specialty coffee
franchise operating more than 360 cafés across the country. All 4,000
Second Cup® associates are trained Trusted Coffee Experts™ who
handcraft over 1,000,000 coffee and tea beverages every week and are
committed to ensuring "there is a little love in every cup." For more
information, please visit www.secondcup.com or find us on Facebook and Twitter.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing delicious
biscuits, confectionery, beverages, cheese, grocery products and
convenient meals in approximately 170 countries, Kraft Foods had 2011
revenue of $54.4 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent public
companies: a high-growth global snacks business and a high-margin North
American grocery business. The transaction is expected to be completed
before the end of 2012. A leader in innovation, marketing, health &
wellness and sustainability, Kraft Foods is a member of the Dow Jones
Industrial Average, Standard & Poor's 500, Dow Jones Sustainability
Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
ABOUT BSH HOME APPLIANCES
BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of
home appliances in Europe and one of the leading companies in the
sector worldwide. The group stemmed from a joint venture set up in 1967
between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) and
posted annual sales of 9,073 billion Euro in the year 2010. Today, BSH
operates 41 factories in 13 countries in Europe, the USA, Latin America
and Asia. Together with a global network of sales and customer service
firms, the BSH family is today made up of about 70 companies in 46
countries, with a total workforce of nearly 43,000 people. Within the
Canadian portfolio the main brands are Bosch, Thermador, Gaggenau and
TASSIMO Single Serve Beverage Machines.
