Divine Brown, Glass Tiger, DiscoNation, and Michael Burgess named as The
Weekend's entertainment while Rose Reisman Catering and The Pickle
Barrel join as official event caterers & Saturday evening dinner
sponsors.
TORONTO, April 29, 2012 /CNW/ - The Weekend To End Women's Cancers
released exciting details of this year's event activities citing a
world-class entertainment line-up, premium catering sponsorships and
plans for an all new Friday Night Pre-Party during its annual Weekend
Extravaganza training walk & expo on Sunday. The announcement is part
of a broader effort by The Toronto Weekend and The Princess Margaret
Hospital Foundation to create an unprecedented event experience
commemorating the event's 10th year.
"2012 is a particularly notable year for The Shoppers Drug Mart Weekend
To End Women's Cancers, as it marks our 10-year anniversary holding
this extraordinary event," said Paul Alofs, President & CEO of the
Princess Margaret Hospital Foundation, beneficiary of The Toronto
Weekend.
"It has been nine straight years, and our Weekend Walkers have worked
tirelessly, year-round to raise money, secure donations, plan
fundraising events, recruit participants, and everything else that's
involved with raising an impressive $123 million for The Princess
Margaret Hospital Foundation. That's why we put significant thought,
care & detail into this year's "10-Year Strong" event activities. We
are aiming to create an unforgettable Weekend experience," he added.
On Friday, September 7th, an Official Pre-Party at the Sheraton Centre Toronto will kick off
Weekend activities, where Juno Award-winning Canadian soul songstress,
Divine Brown, will give participants an exclusive live music
performance.
On Saturday, five-time Juno Award winners and Grammy nominees, Glass
Tiger, will perform, followed by Canada's premiere live disco tribute
show-band, DiscoNation, to close out the evening.
On Sunday, The Weekend closing ceremonies will feature a performance by
acclaimed tenor and musical theatre legend, Michael Burgess, who
performed a leading role as Jean Valjean in "Les Miserables."
Alofs also announced notable catering partnerships as The Pickle Barrel
and Rose Reisman Catering joined The Weekend as the official event
caterers and exclusive sponsors of the Saturday evening dinner.
Rose Reisman, best-selling author, Canadian health & nutrition expert,
and owner & chef of Rose Reisman Catering, was on-hand to speak about
her personal involvement with The Weekend.
"This partnership is particularly important to me because I have so many
people in my life who are dealing with cancer," said Rose Reisman, who
is a 2012 registered Weekend Walker.
"I am absolutely thrilled and honoured to serve my signature 'Art of
Living Well' menu items to my fellow walkers, crew and volunteers at
The Shoppers Drug Mart Weekend To End Women's Cancers in Toronto. To
ensure everyone involved enjoys healthy, energizing, and delicious meal
choices is a meaningful, dream come true and a chance for me and my
teams to support the incredible efforts by The Princess Margaret to
conquer cancer in our lifetime," she added.
Alofs noted the overall efforts around treating Weekend Walkers, crew
and volunteers to a world-class experience in year 10, is the very
least The Foundation could do in comparison to overall impact Weekend
Walkers and their Donors have made supporting The Foundation's goal to
conquer cancer in our lifetime. In nine years, The Toronto Weekend has
raised more than $123 million for cancer research, clinical
enhancements and survivorship programs at The Princess Margaret, and
funds raised through this year's event will contribute to The
Foundation's recently announced "Billion Dollar Challenge," which aims
to create and implement Personalized Cancer Medicine at The Princess
Margaret.
"We greatly thank all of the entertainers, caterers and sponsors for
helping us to make this year's Weekend unforgettable and I personally
invite everyone to join in September by registering now by visiting www.endcancer.ca or by calling 416.815.9255," said Alofs.
About Princess Margaret Hospital
Princess Margaret Hospital and its research arm, the Ontario Cancer
Institute, have achieved an international reputation as global leaders
in the fight against cancer and delivering personalized cancer
medicine. Princess Margaret Hospital, one of the top 5 cancer research
centres in the world, is a member of the University Health Network,
which also includes Toronto General Hospital, Toronto Western Hospital
and Toronto Rehabilitation Institute. All are research hospitals
affiliated with the University of Toronto. More information about UHN
can be found at www.uhn.ca.
About The Campbell Family Cancer Research Institute at Princess Margaret
Hospital
The Campbell Family Cancer Research Institute at Princess Margaret
Hospital brings together an elite team of cancer researchers,
scientists, clinicians and staff dedicated to the ultimate goal of
conquering cancer by leveraging basic, translational and clinical
research into dramatic cancer breakthroughs. For more information, go
to www.campbellfamilyinstitute.ca
About The Princess Margaret Hospital Foundation
The Princess Margaret Hospital Foundation raises funds for Personalized
Cancer Medicine at Princess Margaret Hospital and its research arm, the
Ontario Cancer Institute, which includes The Campbell Family Cancer
Research Institute and The Campbell Family Breast Cancer Research
Institute. More information about The Foundation can be found at www.pmhf.ca.
About Rose Reisman Catering
Rose Reisman Catering is known for its mouth-watering tastes combined
with generous and smart, quality ingredients. Their luscious foods are
pleasing and designed with all tastes in mind, which always has
customers asking for more. As a full-service catering and special
event planning company, they not only provide clients with amazing
cuisine selections, but with services and support to complete special
events. From venue to décor to entertainment, the client's preferences
come first, delivering skillfully guided choices for any planned event,
all based on specific requirements and budget. Rose Reisman's Personal
Gourmet is a daily food delivery service designed for people who want
to eat healthy, great-tasting food. It offers personalized meals that
work with busy lifestyles. To find out more, go to www.rosereismancatering.com
About The Pickle Barrel
The Pickle Barrel Restaurant first opened in 1971. Their humble
beginning as an 85-seat diner-style restaurant was an instant success
and destination spot with great food and excellent value. Since that
time over 40 years ago, the group of original owners has expanded the
company to 12 locations throughout Greater Toronto. While they continue
to offer the favourite menu items that have made them famous, their
owners and executive chefs travel all over the continent on a
continuing basis in search of great ideas for a fresh and innovative
menu. The Pickle Barrel believes in fresh food and supporting their
local communities. This method has sustained their 40 years of success
by adhering to the time proven and simple business practice of offering
a great product and excellent service at a superb value. To find out
more information, please visit www.picklebarrel.ca.
