MONTREAL, April 16, 2012 /CNW Telbec/ - TC Media is proud to announce that it will soon be starting a new television
production house to create content for all communication platforms,
from TV channels for general consumption to new Internet and mobile
media for on-demand delivery. The TC Media production house opens in
June 2012 and will be headed by Philippe Lapointe, Senior Vice
President, Multiplatform Development Solutions.
Natalie Larivière, President of TC Media, says "starting a production
house is key to our strategy of developing a multimedia offering for
TC Media customers and consumers. It means that the content produced
can now be delivered on multiple platforms - print, television and
digital - providing more effective communication between audiences and
brands."
"The new television production house will bring greater visibility to
the brands of TC Media and its business partners and customers, attract
a larger audience and provide enriched content on new platforms that
use the Internet, mobile devices and social media."
The team is expanding!
Given the launch of the new production house, TC Media is also
announcing the appointment of Sylvia Côté as General Manager and
Executive Producer, and Catherine Lejeune as Development Director.
Sylvia Côté will start on Monday, April 16 and Catherine Lejeune, on
May 1.
"I am pleased to welcome Sylvia and Catherine, two great professionals
who have made their mark in the media industry in Québec," said
Philippe Lapointe. "Their presence signals our aim of quickly bringing
TC Media to prominence as a company that produces top-quality TV
content."
Sylvia Côté will hold the newly created position of general manager and executive
producer. She will oversee production house operations and supervise TV
show development projects. Ms. Côté has a strong background in
production, delivery and management for TV and radio. She was the
programming VP for Ztélé, and general manager for Astral Media's NRJ
and RockDétente radio stations in Montreal. Sylvia Côté also headed TVA
Productions from 2007 to 2011.
As development director, Catherine Lejeune will be responsible for developing television and multiplatform
content. Ms. Lejeune has more than 20 years of experience in TV
(magazine, information, public affairs, documentary and fiction). She
also directed the cultural, social and documentary programming at
Télé-Québec as of 2007. Prior to that, she was script editor and
content advisor for various shows.
Since assuming his duties on October 31, 2011, Philippe Lapointe has
been building a solid team of specialists in cross-platform content
development. Jocelyne Morissette is General Manager, Multiplatform
Media Development, and Pierre Tremblay is General Manager,
Multiplatform Production.
About TC Media
One of Canada's leading providers of media and interactive marketing
solutions, TC Media offers a comprehensive line of products and
services and an integrated approach to activating customers' marketing.
TC Media is one of Canada's largest media groups, reaching 22 million
consumers through its multiplatform offering. The group, which has
about 3,800 employees, owns a number of major consumer and business
media brands that are leveraged across multiple platforms. TC Media is
also the leading provider of local and regional information in Quebec
and the Atlantic provinces through its extensive network of community
papers and online portals. It is co-owner of the Metro weekday daily in Montreal and Halifax. It is also the leading
door-to-door distributor of advertising material in Canada, with
Publisac in Quebec and Targeo in the rest of Canada. TC Media is a
leader in the digital industry in Canada in media properties and online
advertising representation. With its extensive network of more than
1,000 websites, TC Media reaches more than 13.7 million unique visitors
per month in Canada. The group offers interactive marketing solutions
that harmonize strategy, content and multichannel distribution systems
to build lasting relationships between brands and consumers. TC Media
also employs its expertise and proprietary software to anticipate and
meet consumer needs by means of the new interactive means of
communication: mobile, data analytics, email marketing, e-flyers and
custom content and communications. TC Media is also active in book
publishing and distribution and is the largest publisher of
French-language educational resources in Canada.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 11,000 employees in Canada and the United
States, and reported revenues of C$2.0 billion in 2011. For more
information about the corporation, please visit www.tc.tc.
