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Press Release

Another U-Swirl Opens in Albuquerque

U-SWIRL'S 26th Location Nationwide

PR Newswire

HENDERSON, Nev., March 26, 2012 /PRNewswire/ -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that the 26th U-Swirl Cafe in the chain has opened for business in Albuquerque, New Mexico. There are an additional five locations throughout the United States that are under construction and due to open by June of this year.

"Thank you Albuquerque, for your warm welcome on our first cafe," said Dr. Larry Lehrner, owner of Family Yogurt, LLC, a U-Swirl area developer for the state of New Mexico. He continued, "We are extremely optimistic about this location in the Bricklight District across from University of New Mexico, and will work hard to become the community's preferred frozen dessert cafe. We have an additional U-Swirl cafe under construction and we look forward to that opening in the near future. We are currently looking for seven more great locations throughout New Mexico." 

Terry Cartwright, U-Swirl's Chief Operating Officer stated, "Family Yogurt LLC is establishing a positive presence in the community and I look forward to working with Dr. Lehrner and his team on rolling out many more in the near future!"

For more information regarding U-Swirl, Inc., go to www.u-swirl.com.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's  periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report  for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

For More Information Please Contact:
U-Swirl, Inc.
Office: 702-586-8700
Fax: 702-834-8444
E-mail: info@u-swirl.com

SOURCE U-Swirl, Inc.

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