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Press Release

Zappos’ Robert Richman Reveals Secrets to WOWing Customers, in Interview with Lisa Sasevich

>PRWEB.COM Newswire

San Diego, CA (PRWEB) February 24, 2012

Zappos, the ultimate online shopping outlet, has successfully sold to millions of women – the group that accounts for 85% of all sales. So how do they do it? Here’s a hint: it’s not the shoes. In a brand new exclusive interview with Queen of Sales Conversion Lisa Sasevich, Zappos Insights product manager Robert Richman reveals some of the company’s secrets for WOWing customers. This interview is a bonus MP3 when people sign on to hear all 12 interviews in Sasevich’s new, free, series, “How to Sell to Women,” where experts who have done so successfully come together to share their best-kept secrets.

“Zappos has a secret list of over 200 WOW Tools that they use to constantly create a culture of service and happiness for their clients, vendors and employees,” Sasevich explained. “Robert reveals a handful of these immediately useful tools to us on this exclusive interview.”

Richman manages Zappos Insights, the company dedicated to helping businesses with their cultures. As an intrapreneur, he built the model from a proof of concept web site to a thriving business helping more than 1000 people each month. Business leaders, managers and entrepreneurs take the Zappos Insights training to discover how a workplace can help people grow, inspire amazing service, and ultimately drive revenue.

During this free interview, which is available for download immediately, Sasevich and Richman discuss:

  •     Zappos insider secrets to WOWing women customers
  •     How to implement Zappos WOW Tools right away
  •     The Number One source of customer happiness (you don’t want to miss this!)
  •     ONE thing you want to get your customers to do (hint: it may not be what you’re thinking)
  •     What shapes a company’s brand, and where it starts
  •     A tip from Zappos for attracting the right team members and employees (you may have been looking for the wrong qualities all along!)

Sasevich explained the tools Richman reveals can help customers not just like a business – but love it. Learn more of Zappos’ core values and how to apply them to business. Sign up for Sasevich’s “How to Sell to Women” series and get Richman’s interview as an immediate bonus:

Recently honored as one of America’s Top Women Mentoring Leaders by WoW magazine, Lisa Sasevich, “The Queen of Sales Conversion,” teaches experts who are making a difference how to get their message out and enjoy massive results, without being “sales-y.”

Recognized sales expert by Success Magazine, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits. According to best-selling author Brian Tracy, “Lisa Sasevich is one of the greatest discoveries in America today!”

After 25 years of winning top sales awards and training senior executives at companies like Pfizer and Hewlett-Packard, she left corporate America and put her skills to test as an entrepreneur. And in just a few short years, Lisa created a multi-million-dollar home-based business with 2 toddlers in tow and her husband in medical school. Lisa is the undisputed expert on how to make BIG money doing what you love.


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