Penguin Canada's new young-adult fiction brand comes to life online
TORONTO, Jan. 17, 2012
Razorbill.ca connects literature's hottest category with its most
TORONTO, Jan. 17, 2012 /CNW/ - Today, Penguin Canada, a leader in
young-adult fiction, launched Razorbill.ca, an online destination for
the community, conversations and enthusiasm of today's expanding
young-adult fiction audiences. Razorbill.ca gives young adults a forum
to engage with contemporary authors and like-minded peers.
"Razorbill is a foundation for a lasting love of reading, a place to
share fictional crushes, challenge villainous deeds, and visit the
past, present and future, taking on the real issues of the day," said
Lynne Missen, Penguin's Publishing Director for Young Readers.
Razorbill.ca is all about creating a unique experience for book
enthusiasts. With exclusive access, members will be exposed to
anticipated titles before they launch, be invited to live chats with
critically acclaimed authors including Joseph Boyden, Hiromi Goto,
Charles de Lint and Carrie Mac but most importantly, be part of an
evolving community and conversation.
As recently reported in the Los Angeles Times, "Young adult continues to be the literary world's fastest-growing
genre" with middle grade fiction also experiencing a renaissance,
thanks in large measure to Harry Potter and the Twilight saga, which
have ushered in an era of more adults reading young adult fiction than
ever before. Further, the traditional demographic boundaries of the
category have widened so extremely they are almost irrelevant.
"Young adult fiction hits a unique sweet spot," says Missen, "offering
authentic entertainment for both teens and adults, as well as the
opportunity to engage on real-life issues like bullying, suicide, love
and relationships and mistakes."
The young-adult fiction category now includes some of the world's most
popular names and authors. In the past year alone, writers including
John Grisham, Kathy Reichs and Harlan Coben have crossed the genre line
to write critically acclaimed books for young readers. Razorbill titles
include Jay Asher's 13 Reasons Why, John Green's The Fault in our Stars and Playground, by 50 Cent. The first Canadian title to be published by Razorbill will
be Hiromi Goto's Darkest Light , on-sale January 31st.
"The category is extremely diverse, concludes Missen. "There is quite
literally a young adult fiction book for every reader."
Razorbill is an imprint dedicated to publishing the very best in young
adult writing, showcasing both Canadian and international talent.
Razorbill.ca is an online virtual community bringing together a wide
range of readers, writers and reviewers of YA fiction.
Penguin Canada, founded in 1974, is one of the country's leading
publishers of fiction and non-fiction, publishing an award-winning list
of Canadian authors including Joseph Boyden, Randy Bachman, Adrienne
Clarkson, Will Ferguson, Guy Gavriel Kay, Margaret MacMillan, Stuart
McLean, Craig Oliver and John Ralston Saul. Penguin Group (www.penguin.com), one of the world's largest English-language trade book publishers,
has established divisions and key market positions in Canada, the
United States, the United Kingdom, Australia, India, China, South
Africa, New Zealand and Ireland. The Penguin Group is part of Pearson,
the international media company.