BOSTON, Jan. 9, 2012 /PRNewswire/ -- In order to help consumers take the pulse of the overwhelming amount of new technology introduced at the 2012 International Consumer Electronics Show (CES), three companies have banded together to develop CE Pulse, a real-time, interactive gauge of online public opinion. Sponsored by JetBlue Airways and powered by Mullen and leading social media analytics provider Pointslocal, CE Pulse tracks and ranks social sentiment about consumer electronics, so site visitors can filter through the marketing hype and understand how consumers actually feel about brands and products.
With CE Pulse companies and consumers can:
- Discover breakout products and consumer electronics categories from the show
- Rate a brand's popularity and consumer sentiment relative to the competition
- Follow brand or category-specific tweet streams
- Pinpoint geographic activity
- Engage in a dialogue live with people and brands
CE Pulse is the latest in a series of social media monitoring and analysis projects from Mullen, a Fast Company 2011 Most Innovative Company. For the past three years, Mullen has held BrandBowl to gauge consumer sentiment surrounding Super Bowl TV commercials. The agency has also measured consumer sentiment related to major sports teams including the Boston Red Sox and the New England Patriots.
"In a fast-paced and cluttered environment like CES, all brands are trying to stand out with innovative products and splashy marketing," said Michael Bourne, SVP Account Director at Mullen. "Social media monitoring tools like CE Pulse enable consumers and brands to truly understand how the public perceives new products, and filter through the noise to uncover valuable information. Brands that gauge how consumers talk about them are in a better position to engage in a dialogue with those consumers."
Known for its superior in-flight experience and an innovative approach to customer service that includes an acclaimed social media outreach team, CE Pulse sponsor JetBlue is bringing consumers and CE industry professionals a unique and valuable view of the public's reaction to product launches, brand activity and emerging industry trends. Through the CE Pulse site, the carrier is also offering visitors travel tips and Las Vegas-specific recommendations for the nearly 150,000 CES attendees.
"At JetBlue, we care about our customers' experiences from start to finish, even beyond their flight," said JetBlue Social Media Strategist Morgan Johnston. "The advancements in consumer electronics change the way we play, work, live and even travel, so we're excited to help provide consumers with this unique view into all the cool new gadgets at the show. 2012 is going to be an exciting year for us as we continue the technological innovation and award-winning service at the heart of JetBlue."
For more information about CE Pulse, visit www.CEPulse.net, follow @CE_Pulse on Twitter or contact Charles Leone at 978-473-2092 or cleone@mullen.com.
About Mullen
Mullen is a full-service, "hyperbundled" agency, integrating disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response and performance analytics. Mullen specializes in working with thought leader brands, including Google, JetBlue, Zappos, LivingSocial, Barnes & Noble/NOOK, Planet Fitness, Match.com, Timberland, MassMutual, Olympus, FAGE, U.S. Department of Defense and Alberto Culver's TRESemme. Mullen has been named to the Advertising Age Agency A-List and as one of Fast Company's Most Innovative Companies. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina, Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies (NYSE: IPG). For more on Mullen, please visit www.mullen.com, twitter.com/mullenunbound or www.facebook.com/mullenunbound.
About JetBlue Airways
JetBlue is New York's Hometown Airline™, with other focus cities in Boston, Fort Lauderdale, Los Angeles and Orlando. Known for its award-winning service and free TV as much as for its low fares, JetBlue offers the most legroom in coach of any U.S. airline, as well as super-spacious Even More Space seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 70 cities with 700 daily flights, with service to Dallas/Ft. Worth starting in May. With JetBlue, all seats are assigned, all fares are one-way and an overnight stay is never required. For information or reservations, call 1-800-JET-BLUE (1-800-538-2583) or TTY/TDD 1-800-336-5530, or visit www.jetblue.com.
About Pointslocal
Pointslocal is a privately held startup with a mission to use technology to extract meaningful insights and interpret vast amounts of data from the Web in ways that are easily understood, actionable, informative and entertaining. They accomplish this with a unique approach to mining and visualizing social, traditional and transaction-based media and data with proprietary natural language processing and a powerful user-centric platform.
Pointslocal's Geosocial Business Intelligence and Hyperlocal Aggregation solutions are extremely customizable and suit a wide array of business cases including consumer-facing/media-oriented products and business-intelligence, marketing and research tools.
For more on Pointslocal visit www.pointslocal.com.
SOURCE Mullen
