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Press Release

Snow Goose Gets Out Just Before The Christmas Rush in Australia

>PRWEB.COM Newswire

(PRWEB) December 21, 2011

The website design manager at Cyberdesign Works Australia, Luke McCallum said “Due to the nature of the product and that deliveries are made nationally, there were a number of complexities around delivery lead times that needed to be worked out. This meant that the original launch date was missed whilst both sides worked to iron out these issues, and come up with suitable solutions that didn't detract from the customers shopping experience.”

“We are very satisfied with the end result. The site looks amazing and orders started flooding in within an hour of launch,“ Mr McCallum said.

Snowgoose Marketing Manager Karen Leong said “Launching a new website just before Christmas was going to be a huge risk to the business however we were quietly confident that the site would run smoothly because of all the rigorous testing that was undertaken.”
“There were times when we thought that the website launch would not take place this year.”

“Our previous site was old, tired and needed an immediate makeover. We now have a modernized site which matches our brand positioning in the marketplace "gourmet gifts for discerning people" and it now appeals to our desired target market.” said Ms Leong.
“Snowgoose is in the gifting industry and Christmas is the biggest selling period for the year. is an online gifting business and relies heavily on our website to generate sales.”

“Our customers and corporate customers are now able to navigate around the website smoothly making it easier for them to purchase fresh fruit gift baskets and hampers online.”
Both sides agreed that the ecommerce website build was very complex and even though having some stressful moments about the launch date they were both extremely happy with the end result.

Cyberdesign Works is a web design company based in Sydney, Australia and have developed a custom Content Management Sysytem that enables their clients more flexibility over how their websites functions and work with Search Engine Optimization. For more information about the Snowgoose project visit

Snowgoose is an online retailer specializing in fresh fruit gift boxes and hampers, handpacked daily and delivered direct consumers Australia-wide. For more information about Snowgoose visit


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